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Technology Marketing Company Expands

Mon, 14 Feb 2005

Technology Marketing Company Expands

Specialist technology marketing company Concentrate have expanded with the appointment of Greg Williamson as a new partner.

Williamson, a former Jade Software marketing executive, joins principal Owen Scott in the Christchurch-based company that helps technology firms realise the market potential of their product innovations.

"Concentrate's expansion is a reflection of the growing strength and maturity of New Zealand's technology sector," says Scott.

"As a country of innovators New Zealanders' have no shortage of great new technical ideas, but sometimes struggle to make them a success in international markets.

"There is a growing realisation amongst technology entrepreneurs that technical excellence doesn't survive mediocre marketing."

ENDS

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