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How We Will Shop Differently In 2005


How We Will Shop Differently In 2005

Corporations need to stay one step ahead of consumers all the time - they need to predict shopping trends and keep their products exciting if they want to build or continue success. The biggest growing factor influencing consumers in 2005 is corporate social responsibility (CSR). Although many consumers may still not know what this is – in brief its corporations using profits to improve our world and the more consumers demand corporate social responsibility the faster improvements will happen. CSR brings peace closer.

A New Zealand corporate social responsibility report published by Allison Toner of Niche Forecasting called ‘Buying a Piece of Peace from 2005’ teaches consumers about the power they have to demand CSR and gives executives and corporations a new view on the topic. The angle taken in the report adds a fresh edge to CSR. It’s a breath of fresh air to CSR as we know it - bringing enthusiasm and fun to the industry.

In the report you will get to see what some of New Zealand’s top corporations are currently doing for their corporate social responsibility and if they are being innovative enough - it’s very clear that they aren’t. Huge improvements will need to be made and the sooner NZ does that the sooner it can be world recognised for leading corporate social responsibility in our clean green image can transfer over to the corporate world.

CSR needs to step up in 2005 and Allison Toner of Niche Forecasting is paving the way for corporations to do that with a unique view and emphasis on brand reinforcing initiatives.

It’s a straight forward non technical approach that simplifies and clarifies what corporate social responsibility is. Download your copy from http://www.nicheforecasting.co.nz


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