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Growth Announced at Harcourts Conference

Growth Announced at Harcourts Conference

22 February 2005

Australasia’s fastest growing real estate group, Harcourts International Ltd, enjoyed another record year in 2004, managing $14 billion in property sales, compared with $11.5 billion in 2003, according to Managing Director, Mike Green.

Speaking at Harcourts’ annual two day Business Development Workshop for its Business Owners and Managers at the Gold Coast Marriott in Australia last week, Mr Green noted, “2004 was truly an outstanding year.” Some of Harcourts’ key 2004 achievements announced by Mr Green included: 74 new offices opened. 1,049 additional sales consultants joining the team. 560 full days of training offered through Harcourts’ unique training arm The Academy.

Looking ahead in line with the conference theme of ‘Game On’, Mr Green noted that the changing market of 2004 into 2005 provided “enormous opportunity” for the group with particular emphasis on further aggressive international growth. He announced that Harcourts was currently pursuing opportunities in Victoria (the only Australian State Harcourts was not yet in), China, Thailand, Dubai and the United Kingdom with a number of key real estate brands.

Referring to the year ahead, Mr Green expected that while the real estate market on both sides of the Tasman would remain strong, there had certainly been a shift to a “more balanced market”, rather than the “frenetic seller’s market” of the past three years. “The organisations and individuals who respond to this change by focusing on providing exceptional service, follow up, and marketing advice will prosper. Being better skilled and therefore being able to provide a higher level of advice and service to clients would be the key to success in the year ahead”, he said.


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