Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Ratings confirm Aucklander’s star status


Ratings confirm Aucklander’s star status

It’s been a huge first year for community magazine The Aucklander with the weekly achieving the highest readership in its market after only 16 months.

A big winner at this year’s community paper awards and voted best community paper by Metro readers, the community magazine has now backed these accolades with a top performance first up in the Nielsen Media Research ratings.

Described by APN NZ as a community publication in a magazine format, The Aucklander was launched in September 2003 and is published in six editions.

The latest Nielsen annual ratings to December 2004 are the first for the paper and the results back the decision by APN to go for a totally new concept in the community paper market.

The Aucklander has a total readership of 462,000 of all people aged 10 and older. The figure equates to 45 per cent of Aucklanders reading the paper each week.

APN’s Chris Brown, publisher, says the big news for advertisers is the complementary readership of The Aucklander and the NZ Herald.

“On average, one ad in the NZ Herald and the six editions of The Aucklander enables an advertiser to reach two thirds of the Auckland population. Plus, penetration for the two titles across key consumer groups is extremely strong.”

Mr Brown says the ability to reach this many readers using only six weekly editions, compared to its competition’s 22, provides a very attractive proposition for advertisers.

The Nielsen figures show The Aucklander has a strong position with the household shopper.

Mr Brown says 75 per cent of The Aucklander readers are household shoppers, 50 per cent are the main household shopper and 40 per cent are the main household shopper with children younger than 17 in the home.

“Plus, our readers are younger with more than two-thirds aged between 20 and 54 years. This is a break through in this market as most community newspapers skew towards the older reader,” Mr Brown says.

The Nielsen figures back a strong 2004 performance by The Aucklander’s editorial staff in the NZ Community Newspapers Association annual awards.

Accolades for reporters include Adrienne Kohler’s Best Young Journalist of the Year and Angela Lawn’s third placing in the same category. Sandra Conchie was the third place-getter in the Best Journalist of the Year.

The Aucklander took out first placing in the Best Front Page section of the awards, recognising the work of photographers Amos Chapple and Brad Ambrose along with graphic artist Amy MacKinnon.

The Aucklander also took out second placing in the Community Involvement award.


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>

ALSO:

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

ALSO:

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news