Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

The Herald maintains daily paper leadership

February 24, 2005

The Herald maintains daily paper leadership

The New Zealand Herald continues to maintain its leadership position among New Zealand daily newspapers according to the latest Nielsen Media Research national readership survey.

The paper remains the country's biggest metropolitan daily with an average readership of 590,000 people on any given day and more than one million people every week. The Herald has now grown its market share to over 52 per cent of all readers of metropolitan daily newspapers[2 .

The Weekend Herald continues to be the country's most well read weekend paper with 679,000 readers every Saturday. It has nearly twice as many readers as any other weekend newspaper in the Northern Region.

The survey of 15,000 respondents covers the calendar year from January to December 2004 and measures the newspaper and magazine readership habits of 3,124,000 New Zealanders aged 15 and older.

2004 has been a year of fruitful progress for the APN newspaper stable with the relaunch of the Weekend Herald, repositioning of The Aucklander and the launch of the Herald on Sunday according to APN National Publishing CEO Ken Steinke.

"The Aucklander is designed to complement the Herald and is showing extremely good results achieving the highest readership of a weekly published title in the Auckland market.

"While Herald on Sunday figures won't be available for some time - the paper was launched only last October - we do know we have substantially grown the Sunday paper market."

The Herald Online continued to show growth. The site attracted an average monthly audience of 1.1 million unique visitors, 52 per cent ahead of the previous period.

ENDS


© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Voluntary Administration: Renaissance Brewing Up For Sale

Renaissance Brewing, the first local company to raise capital through equity crowdfunding, is up for sale after cash flow woes and product management issues led to the appointment of voluntary administrators. More>>

Elsewhere:

Approval: Northern Corridor Decision Released

The approval gives the green light to construction of the last link of Auckland’s Western Ring Route, providing an alternative route from South Auckland to the North Shore. More>>

ALSO:

Media Mega Merger: Full Steam Ahead For Appeal

New Zealand's two largest news publishers have confirmed they are committed to pursuing their appeal against the Commerce Commission's rejection of the proposal to merge their operations. More>>

Crown Accounts: $4.1 Billion Surplus

The New Zealand Government has achieved its third fiscal surplus in a row with the Crown accounts for the year ended 30 June 2017 showing an OBEGAL surplus of $4.1 billion, $2.2 billion stronger than last year, Finance Minister Steven Joyce says. More>>

ALSO:

Mycoplasma Bovis: One New Property Tests Positive

The newly identified property... was already under a Restricted Place notice under the Biosecurity Act. More>>

Accounting Scandal: Suspension Of Fuji Xerox From All-Of-Government Contract

General Manager of New Zealand Government Procurement John Ivil says, “FXNZ has been formally suspended from the Print Technology and Associated Services (PTAS) contract and terminated from the Office Supplies contract.” More>>