Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


ACP Media grows with new classified acquisitions


ACP Media grows with new classified acquisitions

ACP Media announced today the acquisition of The Car Dealer magazine and website for an undisclosed sum . The purchase expands ACP Media’s automotive classifieds portfolio which also acquired autobuy.co.nz and car.co.nz in January 2005.

“The Car Dealer magazine and website acquisitions increase our market share in automotive classifieds and put us in a strong position for future growth,” says Heith Mackay-Cruise, CEO of ACP Media.

Known as the “green book”, The Car Dealer is a free, weekly, glossy A4 magazine. It is distributed through kerb-side and car-yard pick-up boxes in four regions (Wellington, Hawke’s Bay, Manawatu, Christchurch) . Advertising is available to car dealers only and will offer a complementary channel to ACP Media’s existing auto titles such as Auto Trader, Motor Buyer’s Guide and Buy Sell & Exchange.

“ACP Media’s leadership in the auto trading market means we can offer advertisers a powerful suite of publications to reach car buyers nationally. Through our existing publications we already have strong relationships with dealerships and The Car Dealer magazine is a natural extension to the products we can offer them,” says Mr Mackay-Cruise.

Autobuy.co.nz is currently the third ranked motoring website in New Zealand and specialises in building websites for car dealers. It attracts 220 online dealers and 40,000 users monthly. Car.co.nz is New Zealand’s leading motorsport portal and predominantly trades performance vehicles.

“Autobuy.co.nz and car.co.nz are valuable additions to our online offering.

ACP Media’s existing motor vehicle trading site, Autopoint.co.nz, now hosts a network of 900 dealers and offers 50,000 vehicles for sale, making us the market leader for online vehicle trading,” says Mr Mackay-Cruise.

The acquisition of The Car Dealer magazine, Autobuy.co.nz and Car.co.nz also grows ACP Media’s presence throughout New Zealand. The Car Dealer is particularly strong in Christchurch and Wellington, with smaller editions published in the Hawke’s Bay and Manawatu. The online channels are available to users nationwide.

“We have been expanding the depth and breadth of our print and online products over the past six months as part of an overall strategy to strengthen ACP Media’s position in the classifieds market. The refresh of Trade-A-Boat and launch of NZ Motorhomes Caravans & Destinations and Lifestyle Block have also been key developments in this area and we are looking forward to another strong year in 2005,” he says.


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>

ALSO:

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

ALSO:

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news