Telecom Customers Save More Than $1 Million
Wed, 2 Mar 2005
Telecom Customers Save More Than $1 Million On Sunday Phone Calls
Telecom customers talked for more than 100,000 hours during Telecom’s 99 cent Sunday special calling promotion* on 13 February, around 60% higher than on an average Sunday this year.
And the savings were massive – these customers saved more than $1 million collectively than if they had made the call from home at their usual Telecom weekend rates.
The 99 cent Sunday special calling promotion is less than half the price of Telecom’s usual weekend national capped rates, which range from $2.25 on Telecom’s Anytime Plus plan to $3 on Telecom’s Weekends and Weeknights plan.
The 99c Sunday special is one of many advertised calling promotions such as Talkathons that Telecom regularly offers its customers.
Head of Consumer Marketing Victoria Crone says that Telecom’s 99 cent Sunday special promotion provided customers with a hassle-free way to keep in touch, and was timed to coincide with Valentine’s Day, giving long distance lovers the opportunity to catch-up without worrying about call costs.
“To hear from family, friends or partners is what everyone wants, and is just one of the ways we’re helping our customers keep in touch at special times of the year,” she says.
Ms Crone says that Telecom is committed to running similar calling promotions throughout the year.