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Prime Ratings

14 March 2005

Prime Ratings

New Zealand’s fastest growing network, Prime Television, continues to prosper with more positive ratings results. Prime’s average monthly channel share has grown significantly in peak-time 5.30-10.30pm. For January 2005, Prime increased 25% year-on-year and in February 2005, Prime achieved a 15% increase year-on-year.

Motoring programme Top Gear is a top performer for Prime with male television viewers aged 18-39 years. Recent figures released show Top Gear (7.30-8.30pm Sundays) achieved a massive 31% channel share on Sunday 27th February, a 20% channel share on Sunday 6th March and 19.5% on Sunday 13th March.

Prime News: First at 5.30continues to flourish with superb ratings. For the week commencing 27th February, Prime News had its highest average weekly channel share for All People 25-54 of 10% peaking at 15.7% on Wednesday. Household Shoppers were also big viewers with a Channel Share of 18% for the same period and peaking at a 27% share on Thursday.

ENDS

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