Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Health ingredient well received at US trade show

March 23, 2005

NZ wool protein joint health ingredient well received at US trade show

Cynatine™, a joint-health product developed by Wool Equities Limited (New Zealand Stock Exchange: WEL) subsidiary Keratec, has attracted interest from international consumer health producers at the Natural Products Expo West trade show. More than 1500 natural and organic foods, health supplements and personal care manufacturers and distributors exhibited at the show from 18-20 March. It was attended by more than 36,000 industry professionals from 80 countries.

Keratec attracted more than 150 expressions of interest in the product at the show, and several producers are interested in testing Cynatine™ as an active ingredient in consumer joint healthcare products that they are developing.

Cynatine™ is a new joint care product designed as an active ingredient in health supplements to maintain healthy joints and fight the cartilage ageing process. It combines four potent joint health and anti-oxidant properties into a single premium ingredient extracted from pure New Zealand wool. It is a natural, non-allergenic alternative to many other consumer health ingredients, including glucosamine and chondroitin, and requires no undesirable stabilizers such as sulphate or HCl. Cynatine™ also provides full-strength biochemical interventions, unlike many alternatives in this market.

Cynatine™ addresses joint-health problems stemming from activities such as sports degeneration and the wear and tear of ageing.

Keratec's Vice President of Research and Development, Dr. Rob Kelly, said the global marketplace for nutraceutical products was evolving towards a stronger emphasis on products based on a strong scientific foundation.

"Keratec's development and processes stem from extremely innovative science and Cynatine™ has the ability to make a strong impact in the global nutraceuticals industry," he said.

Keratec Chief Executive Bruce Foulds said Cynatine™ would establish the company's presence in the consumer health market. Keratec had already made inroads into the personal care market with products such as keratin-based ingredients for hair care and skin care formulations. The recent attention to the potential side effects of COX-2 inhibiting drugs, which target pain relief, has increased the market's interest in and demand for products that improve joint-health, particularly those based on active ingredients from natural sources.

"With Cynatine™, we have a patent-protected active ingredient derived from natural pure New Zealand wool - a new offering which we believe will create considerable interest in the market."

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Half Full: Fonterra Raises Forecast Payout As Global Supply Shrinks

Fonterra Cooperative Group, the dairy processor which will announce annual earnings tomorrow, hiked its forecast payout to farmers by 50 cents per kilogram of milk solids as global supply continues to decline, helping prop up dairy prices. More>>

ALSO:

Results:

Meat Trade: Silver Fern Farms Gets Green Light For Shanghai Maling Deal

The government has given the green light for China's Shanghai Maling Aquarius to acquire half of Silver Fern Farms, New Zealand's biggest meat company, with ministers satisfied it will deliver "substantial and identifiable benefit". More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news