Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Methven SatinJet® Shower To Run Hot in Italy

Methven SatinJet® Shower To Run Hot in Italy

Recently listed showerware, tap and valve designer and manufacturer, Methven Ltd, has achieved an export breakthrough for its revolutionary SatinJet® shower technology.

The innovative, design-driven New Zealand company has signed an exclusive licensing agreement with Italian luxury bathroomware supplier, Visentin, for it to manufacture, distribute and sell and distribute the Methven inspired and designed SatinJet® technology in their core markets of Italy and France and non exclusively in Greece, Turkey and Russia where they also have a presence.

“Internationally patent pending SatinJet® shower technology is Methven’s trailblazer for expanding our business beyond Australia and New Zealand,” said Managing Director and Group CEO, Rick Fala.

While the new agreement with Visentin, a shower rose and slide shower supplier to Methven now turned customer, will have no significant immediate effect on the bottom line, it represents a significant development in a strategic, long term relationship and is an endorsement of the New Zealand inspired SatinJet® technology.

“Our aim is to channel our original design and fluid engineering capabilities to become a world leader in showerware that delivers water better and provides a fresh, sensational experience regardless of the water pressure,” Mr Fala said “The agreement with Visentin is a major milestone and validation that our SatinJet® shower technology, which we only launched domestically in September 2004, really is world class and marketable internationally,” Mr Fala said.

“The beauty of SatinJet® is the feel which is completely different to other showers and works in low flow and low water pressure conditions. Visentin conducted in-market research with Italian women consumers. Their response was strongly positive with some 80 percent of them describing showering with SatinJet® as a ‘sensuous’ experience and 92 percent noticing a discernible difference in shower feel. That reaction mirrors feedback from New Zealand consumers.

“We are thrilled to have licensed our unique shower design to our Italian partners which some might say is akin to selling ice to the Eskimos given Italy’s proud bathroom design heritage. We associate Italy and its Roman baths as the birthplace of the sensuous bathing experience and it is fitting that they be among the first in the world to enjoy the SatinJet® shower experience,” said Mr Fala.

Mr Fala said that Methven was exploring further opportunities for the SatinJet® shower as well as Methven branded and manufactured products in the UK, United States and Asia.

“We are the market leader in New Zealand and are making good progress in expanding our presence in Australia, focusing on the domestic renovation and new building market. We are now looking to build the Methven presence in target overseas markets through a mixture of licensing agreements and marketing our unique product range under our own brand. ”

Methven, which listed on the New Zealand Stock Exchange in November 2004, believes it is on track to achieve its IPO performance forecasts for Group sales, profitability and cashflow, Mr Fala said.

Full year audited financial results will be announced in May.

© Scoop Media

Business Headlines | Sci-Tech Headlines


Onetai Station: Overseas Investment Office Puts Ceol & Muir On Notice

The Overseas Investment Office (OIO) has issued a formal warning to Ceol & Muir and its owners, Argentinian brothers Rafael and Federico Grozovsky, for failing to provide complete and accurate information when they applied to buy Onetai Station in 2013. More>>


Tomorrow, The UN: Feds President Takes Reins At World Farming Body

Federated Farmers president Dr William Rolleston has been appointed acting president of the World Farmers’ Organisation (WFO) at a meeting in Geneva overnight. More>>


I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>


Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news