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Trademe: Cars Dominate Top 20 March Search Items

Kiwis Click Into Overdrive As Cars Dominate Top 20 Search Items In March

Half of the top 20 searches in March were for cars according to the latest Trade Me figures.

For the second month in a row, Toyota is number one with 72,014 searches. New entrant Subaru debuts in the number thirteen spot and BMW joins the race with 16,730 searches.

Unfazed by the rumble of motors, Playboy continues to own the number two position, while rival Von Dutch slides down to number 12. New fashion entrant Billabong debuts this month with 15,685 searches. Will they give the bunny a run for its money?

The full list of the top 20 search items for March is listed below.

The latest Neilsen//NetRatings figures show Trade Me had over 1.5 million unique NZ visitors in March. It has over 950,000 New Zealand members and more than 350,000 current listings. ENDS

Consumer Item March Ranking (Feb in brackets) Searches In March
Toyota 1 (1) 72014
Playboy Clothing 2 (2) 48060
Nissan 3 (5) 47879
Holden 4 (4) 40482
Mitsubishi 5 (10) 40338
Ford 6 (7) 39522
iPod 7 (6) 37282
Mazda 8 (11) 35685
Honda 9 (13) 31542
Roxy 10 (9) 28944
Rx7 11 (12) 22751
Von Dutch 12 (8) 19839
Subaru 13 (New) 19396
Nike 14 (15) 19201
Mp3 Players 15 (19) 17162
BMW 16 (New) 16730
Evo 17 (17) 16321
Ralph Lauren 18 (18) 16158
Billabong 19 (New) 15685
Sunglasses 20 (14) 15070

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