Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Gillette introduces another 1st for men's shaving


Gillette introduces another 'first' for men's shaving

The "war on whiskers" is far from over. The company that invented the safety razor more than 100 years ago and then gave men the first multi-bladed razor is preparing to shake up the shaving market once more - this time with real power.

Gillette is launching the world's first battery-powered razor for men - M3Power - in New Zealand, which is set to change shaving and men's grooming forever.

Soccer superstar David Beckham was given the opportunity to trial the razor when it was launched in the United Kingdom.

"I was lucky enough to be one of the first to shave with Gillette M3Power and I couldn't believe how close and comfortable it was," said Mr Beckham.

Gillette Grooming Business Manager Andrea Spearman says the new M3Power outperformed all other men's shaving systems, including its own Gillette MACH3Turbo.

"Gillette asked men in the US to trial M3Power alongside other Gillette razors and competitor products to test its performance. The results showed M3Power was by far the most effective razor, receiving 100 percent satisfaction against all criteria. It surpassed MACH3Turbo, which was itself preferred by men over Schick's four-bladed Quattro razor by two to one," says Ms Spearman.

Powered with a Duracell AAA battery, a remarkably comfortable and thorough shave is delivered in just one M3Power stroke. So thorough, men can take fewer strokes which means less irritation

"Gillette M3Power has been built on the heritage of MACH3 and combines Gillette's latest and best razor and blade technologies, designed to offer men a unique shaving experience," adds Ms Spearman.

The M3Power handle features strategically placed elastomeric cushions and knurling that give the user greater control.

The new PowerGlide blades have a have a unique patented blade coating that produces Gillette's smoothest blade surface for incredible comfort.

The blade cartridge features an Indicator® Lubrastrip(tm) infused with Vitamin E and Aloe providing added moisture for the skin.

The M3Power is shower-safe, allowing men to shave wherever they prefer.

This revolutionary new razor is being launched alongside a new Gillette shaving gel for men, MACH3Turbo Gel. The gel will complement the actions of the M3Power razor, and support the well established MACH3 heritage delivering the world's best razor glide, at the same time helping nourish and sooth the skin with its active ingredients, Aloe and Vitamin E.

"MACH3Turbo Gel is a huge development for Gillette shaving preparations. The advanced technology and Aloe and Vitamin E ingredients will deliver Kiwi men a significantly closer, safer and more comfortable shave then they have previously experienced," says Ms Spearman.

Gillette will be sending a state of the art, fully kitted out shaving truck around the country to give men the chance to feel the power and trial the M3Power razor first hand. The truck will visit Auckland, Hamilton, Wellington, Christchurch and Dunedin from April 18 to May 14. A detailed schedule and more information about the mobile shaving lab will be distributed in the near future.

Gillette M3Power and MACH3Turbo Gel are available nationwide wherever Gillette products are sold including leading pharmacies and supermarkets.

ENDS.


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>

ALSO:

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

ALSO:

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news