Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Criterion Supports The Designers Of The Future

11 April 2005

Criterion Supports The Designers Of The Future

Auckland, 11 April 2005: New Zealand’s future designers are getting a head start in the industry from a joint venture between UNITEC, and the country’s leading furniture manufacturer, Criterion Limited.

The partnership, which is in its second year, allows UNITEC design students to visit the Criterion Furniture factory and see first hand how a cutting edge furniture producer operates on a day-to-day basis. Criterion managers also offer students an insiders look at the marketing processes that are involved in distributing their high quality product to an international and domestic market.

Students get a rare chance to build creations of their own design after working closely with Criterion’s design staff and have virtually unlimited access to hardware and fibre-board materials.

Mount Albert based education provider, UNITEC boasts strong links to both industry and the professions, and provides its 50,000 students with theoretical and practical training.

Martin Boult, lecturer in Product Design, says Criterion’s support is invaluable to UNITEC, “Criterion has given students the opportunity to learn first-hand how to design and research a product and take it to the market,” he says. “From this close affiliation with a leading furniture designer, students gain real world learning experience. The project is the highlight of their year”.

Dale Pikett, Criterion Marketing Services Manager, says the venture is an excellent opportunity for the company to put something back into the education system, and develop the industry as a whole.

“If we as a business don’t help to train the professionals of the future, then how can we hope to get quality graduates? This is a win-win agreement. These are bright young minds. They are likely to have some fantastic ideas to help create some commercially viable products in the future,” Mr Pikett says.

More than 30 students are involved in the furniture design project and will present their ideas to a panel of judges, including executive managers from Criterion, in three stages.

Criterion will give the top three proposals a cash grant, and they will have the opportunity of presenting their finished projects to the Criterion marketing and design team.

Mr Boult says Criterion will benefit commercially if the students develop an innovative product range that can be produced for the market, while the students will learn invaluable skills in design, business and project management.

The next group of year two students will begin their projects in June and will hand in their final proposals by the end of November.


© Scoop Media

Business Headlines | Sci-Tech Headlines


I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>


Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>


Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news