Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Going Once, Going Twice, Go Auto Goes To Auction

Going Once, Going Twice, Go Auto Goes To Auction

Media Alert
Auckland, 21 April 2005

Today go auto launches go auction, an exciting new addition to its interactive car sales network.

go auction enables users to buy and sell vehicles through an online auction at Vehicles are promoted through go auto’s fully integrated advertising platform, go auto tv (SKY Channel 205), go auto magazine (on sale weekly) and, for the first time, in the Herald on Sunday.

The integrated platform gives greater opportunity for buyers and sellers to be connected over existing traditional auction systems and the relatively new online-only alternatives.

The launch of go auction will be supported by an extensive media campaign on TV and Radio.

About go auto

go auto is a joint venture partnership between the IMVDA, SKY Television and CanWest TVWorks that provides vehicle sellers from all over New Zealand with access to a multimedia advertising initiative. It includes 24/7 interactive TV on a SKY digital platform (channel 205: go auto TV), a nationwide website (go auto Web), and a weekly full-colour glossy publication (go auto Magazine).

go auto was launched to the public on Sunday July 11 using a full package of advertising, marketing and sales-support that included 15 and 30-second commercials on SKY networks, TV3 and selected RadioWorks stations. go auto magazine hit news-stands on Friday July 16 at a RRP of $2.95.

go auto is managed by independent third party Hot Tin Roof. The world-first technology behind go auto was developed by Tauranga-based specialist multimedia business Enform.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Voluntary Administration: Renaissance Brewing Up For Sale

Renaissance Brewing, the first local company to raise capital through equity crowdfunding, is up for sale after cash flow woes and product management issues led to the appointment of voluntary administrators. More>>


Approval: Northern Corridor Decision Released

The approval gives the green light to construction of the last link of Auckland’s Western Ring Route, providing an alternative route from South Auckland to the North Shore. More>>


Media Mega Merger: Full Steam Ahead For Appeal

New Zealand's two largest news publishers have confirmed they are committed to pursuing their appeal against the Commerce Commission's rejection of the proposal to merge their operations. More>>

Crown Accounts: $4.1 Billion Surplus

The New Zealand Government has achieved its third fiscal surplus in a row with the Crown accounts for the year ended 30 June 2017 showing an OBEGAL surplus of $4.1 billion, $2.2 billion stronger than last year, Finance Minister Steven Joyce says. More>>


Mycoplasma Bovis: One New Property Tests Positive

The newly identified property... was already under a Restricted Place notice under the Biosecurity Act. More>>

Accounting Scandal: Suspension Of Fuji Xerox From All-Of-Government Contract

General Manager of New Zealand Government Procurement John Ivil says, “FXNZ has been formally suspended from the Print Technology and Associated Services (PTAS) contract and terminated from the Office Supplies contract.” More>>