Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


World First On ‘Earth Day’

1 scotland street • ponsonby • auckland malcolm rands • direct dial • 09 360 4731

MEDIA RELEASE - ‘Earth day’ 22 April 2005]


Green Tick Certification Limited - a New Zealand-born international eco-labelling initiative - has given its first ‘Green Tick’ to ecostore, a New Zealand manufacturer of eco-friendly household cleaners, laundry, body and baby care products.

ecostore, a renowned New Zealand company manufacturing a large and diverse eco-friendly product range, is the first to receive Green Tick Certification for its business, two major manufacturing plants and 20 core products.

ecostore founder Malcolm Rands said that he was drawn to Green Tick Certification because it independently verified the sustainability of both business practices and products.

“Since we founded ecostore in 1993, we’ve set our own high standards, creating products that are not only environmentally sound, but that also take into consideration health concerns. In many cases, our own standards were higher than those adopted by existing eco-labelling systems so there was no point in seeking certification until the advent of Green Tick. Green Tick is the only eco-labelling system that can independently corroborate what we are doing.

“Our products are plant-based and do not use toxic petro-chemicals or other potentially harmful ingredients. And, the way we make them is sustainable too. Now, our customers and potential customers who can be misled by products masquerading as ‘green’ can select the Green Tick and know that what they’re buying is a genuinely eco-friendly, sustainable product. It’s great marketing for us and simplifies the consumers’ shopping experience,” Malcolm said.

Green Tick Certification Limited is the brainchild of Susan and Ashley Harris, environmental and planning consultants of Pacific Coasts Corporation Limited, and Wayne Brown, a well-known New Zealand businessman.

The visually powerful logo - a ‘Green Tick’ - is linked to a generic series of eight safety and twelve sustainability standards. These provide “cradle-to-grave” coverage across a product’s manufacturing cycle, and can be objectively re-assessed year after year.

The result of a four-year, privately funded research project, Green Tickä is now an internationally recognised system for independent sustainability certification, having recently been accepted by Harvard University’s Sustainability Network. Green Tick Certification is also being sought by Australia’s Department of Primary Industry on behalf of some pastoral farmers and is currently being trialled on select lamb and wool products.

Green Tick Director, Susan Harris explains: “Green Tick has been designed as an all-encompassing system for independent sustainability certification. It meets the international standards for sustainability (ISO), whilst also providing a practical system for certification across many industries. Green Tickä is easy to use, and easy to recognise in the marketplace.

“Green Tick is already gaining traction internationally. ecostore is taking it into their current export markets of Australia, Korea and Singapore and Australia’s Department of Primary Industry is currently helping some farmers to go through the certification process for lamb and wool products. We are confident that Green Tick - born and bred in New Zealand - will soon be a global eco-labelling brand, instantly recognised and understood by consumers,” she said.

Throughout its development, Green Tick Certification has received warm encouragement from the Hon. Marian Hobbs, Minister for the Environment, who has asked to be kept updated on Green Tick’s progress.

ecostore currently exports to Australia, Korea and Singapore and has pending orders with distributors in Hong Kong, China, Taiwan and Japan.

“There’s no doubt that our Green Tick certification will enhance our export drive and assist with our development of new markets. It’s a point of difference and is instantly identifiable. Green Tick also goes a long way towards supporting New Zealand’s ‘clean green’ image,” Malcolm Rands said.

ecostore’s Green Tick certified products are now available in more than 230 supermarkets nationwide as well as over 150 healthy lifestyle and organic stores. [ends]


© Scoop Media

Business Headlines | Sci-Tech Headlines


I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>


Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>


Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news