Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Maori Flavour for Major New Zealand Push in Dubai

Media Release


27 April 2005


Maori Flavour for Major New Zealand Push in Dubai

Emirates is flying the Maori experience into Arabia, with the departure for
Dubai today of a Maori culture group that will be part of a major thrust
aimed at developing tourism from the Middle East to New Zealand.

Tourism New Zealand, the Maori-Experienz (Menz) cultural cluster and
Emirates Airline have combined to present New Zealand at a number of events
and venues in Dubai over the coming three weeks in the biggest tourism push
in the Middle East yet.

The Pounamu kapa haka group, which flew out today, is part of the Menz
group, a new initiative which includes representatives of Maori tourism,
food, wine, art and contemporary entertainment.

Tourism New Zealand and Menz will have the live attraction of Pounamu at
two major tourism events in Dubai, the Emirates Holiday World travel show
and the Arabian Travel Market. The Maori cluster will also combine for an
evening reception at the upmarket Mina A'Salam Hotel and they will take
part in a New Zealand food and cultural week at another top-ranking Dubai
hotel, the Shangri-la.

In addition, during the entire month of May, Dnata Agencies, the travel
agency and travel management arm of the Emirates Group, will also be
promoting New Zealand as its "destination of the month". There will be an
integrated consumer marketing push in Dubai, which will include newspaper
advertising and a large New Zealand billboard between lanes on the city's
main thoroughfare, Sheikh Zayed Road.

"Visitor arrivals from this region to New Zealand have been growing
consistently over recent years, and we're keen to make sure our target
market know what New Zealand has to offer," said George Hickton, Tourism
New Zealand Chief Executive. "As the largest trade and consumer travel
show in the Gulf region, Arabian Travel Market presents some great
opportunities for New Zealand. That is why this is the sixth year we have
coordinated a New Zealand presence at the show.

"We are pleased to be working with such high quality New Zealand tourism
operators and to have the support of Emirates Airline in making the New
Zealand presence at the show possible."

Emirates' Senior Vice President Commercial Operations Far East and
Australasia, Richard Vaughan, said: "Along with Tourism New Zealand, we
have been promoting New Zealand in the Middle East and across our global
network on an ongoing basis, since the inauguration of our services to New
Zealand. Emirates is pleased to support this latest initiative from Tourism
New Zealand, which we are confident will produce excellent results."

Emirates Airline started services to New Zealand in mid-2003. The
Dubai-based international airline now operates 28 return flights a week
from New Zealand. Its services connect New Zealand to Australia and Dubai,
as well as beyond, into Europe, Africa and other cities in the Middle East.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>

ALSO:

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

ALSO:

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news