Terrific Tuesday For Prime

27 April 2005

Terrific Tuesday For Prime

Prime powers on with more positive ratings results recorded last night.

The evening started strong with Prime’s First at 5:30 news bulletin peaking at 108,000 viewers with a 14.3% channel share against all people 5+. This was followed by Paul Holmes’exclusive face to face interview with Schapelle Corby’s mother peaking at 100,400 viewers (All People 5+).

Prime’s Tuesday night has been strengthening steadily since the re launch of United Travel Getaway and the introduction of the weekly 8:30pm Prime documentary slot. Hosted by local talent Charlotte Dawson, United Travel Getaway attracted its biggest audience ever last night peaking at 167,000 viewers (all people 5+).

Prime’s Tuesday documentary also experienced a record performance with the Colour of War: Adolph Hitler peaking at 206,000 viewers with a peak channel share of 15%. (all people 5+)

Overall, last night saw Prime achieve a peak channel share of 8.5% against its core audience demographic 25-54 and a 9.0% channel share for all people 5+. (Peak 17:30-22:30)

The front end of the week is proving successful for Prime’s ratings with a current progressive channel share of 7.5% (all people 5+) and 7% (all people 25-54).

ENDS

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