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Mother’s Day Expected To Be Popular

6 May 2005

Mother’s Day Expected To Beat Christmas Day For Calls Home

It’s bigger than Christmas Day - it leaves Father’s Day in its dust.

There’s just something about Mother’s Day that has Kiwis picking up the phone.

Telecom predicts this Sunday will see around 25 percent more calls made over its network than a regular Sunday, making it their biggest calling day of the year.

“Mums are pretty special, and it’s great that people want to keep in touch with them when they’re not around,” says Telecom’s Head of Consumer Marketing, Victoria Crone.

“There’s no better start to Mother’s Day than breakfast in bed and a call from the grown-up kids.”

Wellingtonian Sarah Keenan’s mum has lived in Singapore for seven years, and while she talks to her fairly regularly, she still says Mother’s Day is a special one.

“I usually call to make sure she receives the gift I send her, but then we start chatting and it’s a couple of hours before we’re done,” she says.

“Mother’s Day is when I tell her all about how great she is, rather than telling her all about me!”

Residential Customers on Telecom’s Anytime plan can talk for up to two hours on a direct dial national call on Sunday and pay no more than $2.75.


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