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Skywards Sweeps Three Top Awards

Skywards Sweeps Three Top Awards

Skywards, the frequent flyer programme of Emirates Airline, took the Asia-Pacific award and overall top honours in New York at InsideFlyer magazine's 17(superscript: th) Annual Freddie Awards, the 'Oscars' of customer loyalty programmes.

At the ceremony, Skywards received Freddies for "Best Member Communications" and "Best Web Site" in the Asia-Pacific region, plus the coveted title of "Programme of the Year," which honours performance across the full spectrum of services provided by a frequent flyer programme.

The Freddie Awards provide travellers the opportunity to rank airline and hotel frequent traveller programmes based on their own experience, through a system which balances the popular vote with the overall merit and quality of the programme. More than 300,000 frequent travellers participated in this year's vote.

Brian LaBelle, Vice President Skywards, said: "It is an honour to have received these awards, knowing that the recognition comes directly from our loyal members and that what we do everyday does not go unnoticed."

Skywards has been winning awards every year since inception five short years ago, and currently has 13 awards to its credit. These latest awards are added to Emirates' already impressive collection of more than 270 international awards.


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