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If you love your body set it free!

News release
May 13, 2005

If you love your body set it free!

Liberty represents freedom, something most of us seek in what we wear.

Now there’s a new innovative clothing brand that promises the independence we all long for.

Designed and made right here in New Zealand, Liberty brings together innovative natural fibres, contemporary designs and New Zealand quality in a sophisticated range of underwear and outerwear.

Available in styles for men and women, Liberty creates the inner warmth and comfort your body has been longing for.

So light, soft and subtle you forget it’s there, says Liberty brand manager Judy Brown. “We’re saying, if you love your body, set it free.” Liberty uses pure New Zealand merino wool, versatile cotton and fabric woven from pest possum fur to create the stylish range.

Manufactured in Palmerston North for Pacific Brands, the Liberty range embodies a timeless quality that marks New Zealand-designed and manufactured clothing says Ms Brown.

“Premium New Zealand merino fibre is used in the designs which are brought together with a number of construction techniques that make the garments stand out simply for their quality.

“We work in close partnership with New Zealand Merino to ensure that we source only the highest quality New Zealand Merino to construct each garment.”

Machine washable and machine dryable, Liberty combines a varied and versatile product range featuring elegant self hems for a flawless finish. The lack of side seams caters to everyday comfort with a very smooth fit, Ms Brown says.

The range features signature products such as the Grace, Espresso and Freedom ranges.

Grace is made with superfine 100 per cent New Zealand merino, the design - a contemporary single jersey knit slip - has the touch and drape of silk. Intricate lace complements the camisole and slip, and both garments feature smooth side seams for a seamless fit.

Espresso is a classic for both guys and girls. Albeit in different designs, the 100 per cent merino wool long-sleeve for him is like a first layer. For her, Espresso is designed to be worn as underwear or outerwear in beautifully cut and classic shapes that will never go out of style, Ms Brown says.

Freedom Rib is a unique ribbed classic in 100 per cent New Zealand Merino. It’s a stylish range that enables you to enjoy a life more active and much less ordinary, she says.

Liberty is available in leading independent and selected Farmers stores nation-wide and prices range from $24.95 to $109.95 RRP.

ends

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