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L A Weight Loss Franchise International Expansion

L A Weight Loss Franchise Company Announces Aggressive International Expansion Program

The country’s fastest growing weight loss program, sold out in the U.S., now expanding in international markets

Philadelphia, Pa. – June 7, 2005 – L A Weight Loss, the world’s fastest growing weight loss chain, today announced an aggressive international expansion program that will increase its number of stores from 705 at present, to nearly 1,000 by year end 2006. The global program, which targets Quebec and some other parts of Canada, the United Kingdom, South America, Ireland, Australia and New Zealand and Mexico, will export the uniquely successful weight loss formula that has helped millions of Americans and Canadians lose weight over the past 16 years.

Harold Katz, Chairman and CEO of L A Weight Loss Franchise Company notes, “Our success in helping millions in the U.S. and Canada lose weight gives us a demonstrated, proven model that works in countries throughout the world. We’ve just brought Central America on board and anticipate great success there as well.”

Katz, a globally-recognized leader in the franchise world, is also the founder of Nutri-System, which he built into an international weight loss powerhouse before selling it, and was also owner of the Philadelphia 76ers NBA basketball team.

“No organization in the world has as much experience in weight loss than L A Weight Loss,” says Katz. “Our management, and many of our operators, is the only group in the world to have built two successful international weight loss franchises--and that experience is available to entrepreneurs and consumers in markets throughout the world.”

Katz says that as more of the world adopts American eating habits and more sedentary lifestyles, obesity is becoming a worldwide plague. In Mexico, for instance, it is estimated that 60% of adult woman are overweight or obese. In Australia, 60% of the entire population is overweight or obese--double the rate of 20 years ago. One in five adult New Zealanders are obese, and nearly half the population of Ireland reports being overweight.

“Obesity is now a universal problem,” says Katz. “As more of the world lives in an era of abundance, they will need the education, support and counseling needed to effectively manage their weight and live healthier, more active lives.”

L A Weight Loss offers an easy, effective, and affordable weight loss program that provides consumers personalized meal plans and one-on-one counseling. Clients receive support, counseling, motivation, structure, and accountability to successfully accomplish their weight loss goals.

“Our program is singularly cross-cultural, in that it teaches people to lose weight eating everyday foods that fit their lifestyle,” says Katz. “Foods may differ between countries. But the fundamentals of smart weight loss always remain the same. That’s what L A Weight Loss is all about, and why we have achieved such remarkable success in both the U.S. and in Canada.” In 2004, L A Weight Loss enjoyed astonishing 18% same store sales growth and for 2005, that growth has increased to 25% for same store sales.

“Our success is also due to the energies and hard work of our franchisees, their can-do attitude and willingness to follow our system,” says Katz. “The entrepreneurial spirit is flourishing throughout the world. L A Weight Loss provides a proven method for franchise owners to develop a business and expand it to as many centers as they can handle. Our U.S. and Canadian experience shows that this formula is a powerfully enriching opportunity that can transform lives on both sides of the scale--for entrepreneurs looking for a bona fide franchise opportunity, as well as for consumers searching for ways to live healthier, more fit lives.”

As part of L A Weight Loss’ international expansion program, franchise owners receive complete start-up and expansion support, including comprehensive training, site selection assistance, center design support, recruiting and hiring advice and counsel, advertising and marketing recommendations, and, of course, the proprietary L A Weight Loss nutritional system. Last year, L A Weight Loss invested more than $55 million in national, regional, and local advertising.

“In short, we understand the nutrition side of the business as well as the marketing side of how to find and attract customers,” says Katz. “This enormous investment has given us deep insight into when, where, and how to advertise our businesses to see the best possible return on our marketing dollars.”

For more information on the unique business opportunity of starting an L A Weight Loss franchise, contact the management team at 888-258-7099 or www.LAFreeToLive.com.

About L A Weight Loss Centers
L A Weight Loss Centers is the world’s fastest growing weight loss company, with 700 corporate and franchise-owned centers worldwide. L A Weight Loss has helped more than one million women and men lose weight through customized meal plans, a balanced diet, and one-on-one weight loss counseling. The Company is based in Horsham, Pa.

ENDS

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