Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


South Island Tourism Gets Together

Media Release

10 June, 2005

South Island Tourism Gets Together

For the first time ever all 10 regional tourism organisations in New Zealand’s South Island have co-operated to produce a comprehensive South Island brochure and website. http://www.visitsouthisland.co.nz

Aimed at the long-haul interactive traveller market, the 24-page brochure and corresponding website are motivational, featuring general and essential South Island information – travelling times and distances, maps, touring routes, websites, supported by strongly descriptive narrative and high quality imagery.

The website offers free souvenirs – South Island wallpaper and screensavers.

Christchurch and Canterbury Marketing (CCM) initiated the idea and drove the co-operative campaign, seeing it as a significant step forward.

Jason Hill, General Manager Marketing for CCM says, “At a number of levels, this brochure represents real progress. Our research tells us that prospective visitors focus on New Zealand first, North or South Island second, with individual regions a distant third.”

“There are huge advantages to this level of co-operation between local tourism bodies – consistency of message is one, shared costs is another. It also ensures that those smaller tourism regions, who don’t have significant funding for international promotion but who have a lot to offer international visitors, gain international profile”.

The brochure is a combined effort from the 10 regional tourism organisations (RTOs) of the South Island – Christchurch and Canterbury Marketing Ltd., Tourism West Coast, Latitude Nelson, Destination Marlborough, Tourism Dunedin, Venture Southland Tourism, Destination Fiordland, Destination Queenstown, Lake Wanaka Tourism and Tourism Central Otago.

CCM’s International Marketing Manager, Blair Hartland says the brochure answers a long-held demand from consumers and travel trade around the world.

Fifty thousand copies in English will be distributed to offshore offices of Tourism New Zealand, inbound tourism operators and wholesalers. A further twenty thousand foreign language copies of the brochure are planned in German, Japanese, Spanish and Dutch.

The brochure itself is targeted specifically at these long-haul offshore visitors, and has been produced to be consistent with the Tourism New Zealand inspired ‘interactive traveller’ target market – defined as the traveller who seeks out new experiences involving engagement and interaction.

The brochure’s release is timed to take advantage of TRENZ (Tourism Rendezvous New Zealand), the international New Zealand tourism trade exhibition being held in Christchurch from June 13-16.

- ends -

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Half Full: Fonterra Raises Forecast Payout As Global Supply Shrinks

Fonterra Cooperative Group, the dairy processor which will announce annual earnings tomorrow, hiked its forecast payout to farmers by 50 cents per kilogram of milk solids as global supply continues to decline, helping prop up dairy prices. More>>

ALSO:

Results:

Meat Trade: Silver Fern Farms Gets Green Light For Shanghai Maling Deal

The government has given the green light for China's Shanghai Maling Aquarius to acquire half of Silver Fern Farms, New Zealand's biggest meat company, with ministers satisfied it will deliver "substantial and identifiable benefit". More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news