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TVNZ Consolidates Agency Marketing

Tues 14 June

TVNZ Consolidates Agency Marketing

TVNZ is looking for a single agency to handle external advertising for all its television brands and programmes.

The work is currently handled by three agencies.

General Manager of Marketing, Sue Brewster, says with TVNZ's continued focus on creating complimentary television channels there is now a need to consolidate all of the core communication strategy for the television brands.

She says a consistent strategic focus needs to be applied across the TVNZ, TV ONE and TV2 brands to ensure they interact as a family of brands.

Criteria will be developed in the next few weeks and selected agencies will then be invited to pitch in line with the criteria.


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