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Do You Unleash the Inner Daredevil on Holiday?

Do You Unleash the Inner Daredevil on Holiday?

MasterCard Pays Tribute to Adventurous Travellers with new Priceless® TVC

Auckland, 17 June 2005 – MasterCard International celebrates the adventurous spirit of New Zealand travellers with its latest Priceless® TVC, Accepted Everywhere. The TVC will air nationally from Sunday 19th June to make passionate globetrotters aware that with acceptance at over 24 million locations around the world, there is no card more accepted today than MasterCard cards.

The 30 & 15 second commercials, shot in a number of far-reaching locations, follow an adventurous couple who take on a series of exciting, new experiences while holidaying abroad.

The opening scene captures the man being tossed wildly on a bucking bronco ride in a country and western bar, to which the voiceover chimes: “Chiropractor in Wyoming - $120”. Our hero and his wife enjoying the local cuisine in a Moroccan market, prompts: “Antacids in Marrakesh - 60 dirhams”. When our heroes are drenched by an elephant in the wilds of a Thai jungle, the voiceover quips: “Dry clothes in Chiang Mai – 2200 baht.”

Finally, our intrepid couple are shown joining in the Scandinavian custom of plunging into an icy lake during winter. Though the locals barely flinch, our couple comes up gasping yet loving every moment of their chilly adventure while the voiceover concludes: “Finding comfort outside your comfort zone – priceless”.

Michelle Pilot, vice president, Marketing, MasterCard Australia & New Zealand said: “The campaign draws on the insight that travellers are often more willing to try new things on holiday than when they are at home. In fact, recent MasterCard MasterIndex of Travel research shows that the preferred holiday destination for New Zealanders is one where they can experience adventures or come close to nature. Sometimes it’s the little moments of inconvenience and even discomfort that can make the experience all the more memorable.”

Accepted Everywhere has been created by advertising agency McCann-Erickson Sydney and production company, Prodigy. This is the tenth Australasian-produced MasterCard Priceless TVC.


Creative Credits:

Creative Director: Michael Stanford
Senior Art Director: Robbie Kantor
Agency Producer: Elizabeth Coleman
Production House: Prodigy
Director: Nicholas Reynolds
Producer: Suzanne Mallos


# # #

About MasterCard International

MasterCard International is a leading global payments solutions company that provides a broad variety of innovative services in support of our global members' credit, deposit access, electronic cash, business-to-business and related payment programs. MasterCard International manages a family of well-known, widely accepted payment cards brands including MasterCard, Maestroand Cirrusand serves financial institutions, consumers and businesses in over 210 countries and territories. The MasterCard award-winning Pricelessadvertising campaign is now seen in 96 countries and in 48 languages, giving the MasterCard brand a truly global reach and scope. For more information go to www.mastercardinternational.com or refer to our filings with the U.S. Securities and Exchange Commission.

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