Australian Women's Weekly Gets New Look
29 June 2005
The Australian Women's Weekly announces a bold new-look and new editor
ACP Media, New Zealand's leading magazine publisher, today announced a significant investment in its flagship monthly title The Australian Women's Weekly. From 1 September 2005, the magazine will be published in a larger format with a new, reinvigorated look, to further cement its leadership position.
The larger format is about impact and an increased presence on the newsstands. The new design is fresh, contemporary and positive, with dramatic visual impact and bold use of colour.
Leading the editorial change will be Deborah Telford who has been appointed editor of The Australian Women's Weekly, New Zealand edition. Deborah takes over from Jenny Farrell, who after five years in the role, has chosen to concentrate on editing her other title, Air New Zealand magazine.
Deborah is an outstanding journalist with 20 years experience. She has been a regular contributor to NEXT, Home & Entertaining, Metro and The Listener. She began her career at Radio New Zealand, before moving into daily newspapers then took up a post working for Reuters in London, and worked as a royal correspondent in Britain.
The Australian Women's Weekly (NZ edition) is the top-selling monthly newsstand magazine, selling 90,651* copies a month. It is read by 680,000* readers every month - 20,000 more than its nearest rival.
The magazine has grown in circulation by 24 per cent in the past five years, securing big exclusives such as Paul and Deborah Holmes' wedding, Mandy and Dean Barker's marriage, Sir Peter Blake's last interview and most recently Fiona Lomu's compelling first interview following her husband Jonah's kidney transplant.
For several decades The Australian Women's Weekly has maintained its leadership position by constantly changing to meet the needs of its readers. The new format is part of this evolution.
According to ACP Media's Group Publisher, Debra Millar, the new look is all about staying on top of the market.
"The Australian Women's Weekly is an iconic magazine that is now poised to further enhance its market penetration.
"This reinvigoration of the magazine will build on its editorial strengths and enhance its appeal to all readers. It represents a significant investment on the part of ACP Media and is testament to the importance we place on The Australian Women's Weekly brand."
Publishing Director of Major Market Titles Louise Wright says the success of the title in terms of circulation and advertising growth in the past year would continue.
"The bold new look and new format will continue our philosophy of editorial excellence. We will continue to get the big New Zealand stories and continue to deliver to our readers every month a magazine that is relevant to women of all ages."