Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Carat Battles Elements For Highest Billboard

4 July 2005

Carat Battles Elements For Highest Billboard

Independent media agency Carat New Zealand come up with yet another unique property for the adidas Lions Tour All Blacks campaign – New Zealand’s highest billboard!

First there was the epic 3-minute TVC played across three channels at peak time. Then there was New Zealand’s first dedicated, content-driven ITV (Interactive TV) channel on SKY Digital Channel 915. Then there was the unprecedented “ambient” campaign in which huge, 6m silhouettes of an All Black doing a haka appeared all over New Zealand.

Now Carat has erected a massive billboard measuring 25m by 7m on Auckland’s iconic Sky Tower – making it the highest (and one of the biggest) billboards in New Zealand.

A large team of riggers from sign company Rocket Signtists has battled high winds, cold, and rain to erect the mighty billboard featuring the adidas “haka man” silhouette and the new All Black Lions Tour slogan “Stand in Black”.

“Erecting New Zealand’s highest billboard in the midst of winter is no easy task,” says Carat New Zealand Client Service Director Matt Berry. “I take my hat off to the brave folks at Rocket Signtists for performing above and beyond to get the huge sign up.”

“The billboard will be a talking point – it’s visible from all over the city and really makes a positive statement. We wanted to come up with the most visible way for adidas to generate support for the All Blacks and I reckon we’ve pulled it off.”

While the new billboard is turning heads in central Auckland, the Interactive TV SKY Digital Channel 915 (the “915” is the model number of the adidas rugby boot sported by the All Blacks) has attracted an estimated 2.26 million viewers during June, spending an average of 16 minutes each visit, and over 50,000 people have played the channel’s interactive rugby game to win prizes.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

ALSO:

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news