Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


The Warehouse Appoints DDB

MEDIA RELEASE


The Warehouse Appoints DDB

---

Auckland, 6th July 2005 – The Warehouse Group has today confirmed the appointment of DDB as the advertising agency responsible for the businesses advertising creative and external advertising.

Stuart Yorston, The Warehouse’s General Manager Marketing said, “The move to appoint an external agency supports the implementation of a comprehensive business strategy which looks to significantly enhance customers experiences with our stores.

The appointment follows a three way pitch process which also included M&C Saatchi and Grey Advertising.

Stuart Yorston said, “While all three contenders were of a very high calibre, DDB was a clear leader given their strong affinity with the brand while also demonstrating an excellent understanding of where we are looking to take the business in the future.”

Martin O’Halloran CEO of DDB says he is naturally delighted with the win. “The Warehouse is without doubt one of New Zealand’s iconic brands and we are thrilled to have the opportunity to be their advertising partner as they enter this new stage of growth and development.”

The appointment is effective immediately and the teams at the Warehouse and DDB will begin work immediately on the development of new advertising creative planned for release to the market in the last quarter of this year 05.

The appointment of DDB as advertising agency follows the appointment of Network PR as the Warehouse’s public relations partner earlier in the year.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Half A Billion Accounts: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Half Full: Fonterra Raises Forecast Payout As Global Supply Shrinks

Fonterra Cooperative Group, the dairy processor which will announce annual earnings tomorrow, hiked its forecast payout to farmers by 50 cents per kilogram of milk solids as global supply continues to decline, helping prop up dairy prices. More>>

ALSO:

Results:

Meat Trade: Silver Fern Farms Gets Green Light For Shanghai Maling Deal

The government has given the green light for China's Shanghai Maling Aquarius to acquire half of Silver Fern Farms, New Zealand's biggest meat company, with ministers satisfied it will deliver "substantial and identifiable benefit". More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news