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Post--It Design Revealed

14 July 2005

Sure To Stick: New Zealand's Most Note--Able Post--It Design Revealed

Creative Paraparaumu local, Lindsay Butler, has won the national prize in 3M's "Design the Next Post--it Note" competition -- a nationwide challenge in celebration of Post--it Note's 25th birthday.

In April, New Zealanders were given two months to enter the regionally--based competition and, while designs could be of any shape, size, colour and pattern, they had to reflect something unique about their local area.

With entries depicting everything from earmuff--clad sheep in Crusaders garb, to Rotorua mudpools and Auckland's iconic Harbour Bridge, the judges' calls were answered -- creative designs were sent from throughout the country, each depicting something special about the region they came from.

Helen Bosley, Product Manager, 3M Office Markets, says the organisation is completely overwhelmed by New Zealand's response to the challenge and, despite tough competition, Ms Butler's creation is most deserving of the national win.

"We received many fantastic entries from around the country but Ms Butler was the clear winner for the Wairarapa/Wellington region and the national award. Ms Butler's design includes elements of Kapiti Island, the Nikau palm and a koru pattern -- celebrating what makes the area special to her, while being suitable to become a fantastic genuine Post--it Note," says Ms Bosley.

"This competition has been an excellent way to include Kiwis in Post--it Note's 25th birthday celebrations. Post--it is one of the world's most innovative and well--loved stationery brands, so it has been wonderful to see the creative designs New Zealanders came up with."

As a keen Post--it Note fan, Ms Butler is thrilled to have won the competition for the Wellington/Wairarapa region and New Zealand.

"I'm a long--time user of Post--it Notes and have started learning about graphic design, which made me want to enter. My design depicts the outline of Kapiti Island which dominates the region so, to me, no representation would be complete without it. The Koru pattern represents the ocean waves and the deep Maori history of the area, and the Nikau palm represents Kapiti's beautiful Nikau Gardens," says Ms Butler.

As the national winner, Ms Butler has won a digital camera worth $800 and her design will be brought to life in the form of 500 50--page genuine Post--it Note pads, so she can share her innovation with friends and family, and have lasting proof of her winning creation. Along with the eight other regional winners, Ms Butler will also receive a 3M and Post--it prize pack worth $200.

Ms Butler's winning design can be viewed at www.stationeryfreak.co.nz under the Latest News link at the bottom of the homepage.

The nine regional winners are as follows: Northland -- Min Woo Kim from Whangarei; Auckland -- Jason Lai from Epsom; Bay of Plenty/Waikato -- Ben Mason from Rotorua; Taranaki/Manawatu/Wanganui -- Joanne Pilkington from Marton; Wairarapa/Wellington -- Lindsay Butler from Paraparaumu; Nelson/Marlborough/West Coast -- Jung--Eun Kim from Marlborough; Canterbury -- John Hobbs from Christchurch; Otago -- Blair Tweed from Lawrence; Southland -- Aimee Stodart from Winton.

ENDS


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