Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Momentum Group launches IE Magazine

Momentum Magazine Group

22 July 2005

Media Release

Momentum Group launches IE Magazine

A new national magazine to promote and inspire entrepreneurship among New Zealand’s burgeoning small and medium (SME) business sector launches on Monday 25 July.

IE Magazine (Inspiring Entrepreneurs) will encourage New Zealand business people to succeed and excel says editor, Gez Johns. “The magazine will focus on and celebrate the achievements of home-grown businesses and provide practical guidelines for people who are passionate about what they do and want to do it better,” he says.

Regular features will include profiles of local entrepreneurs, including the inside track on how they made it (and nearly didn’t make it), as well as ideas, insights and tools to innovate and prosper.

Gez Johns says New Zealand entrepreneurs and business people are the most innovative and exciting risk takers anywhere. “We want to tap into this pool of ingenuity and extract the best examples for everyone to share. There’s so much to be learnt from the SME business experience in this country, from fragile new start ups to fully fledged multi million dollar turnover operations. All of us can benefit from the ideas and practices on display.

“And, there’s a huge pool to draw on, bearing in mind that organisations with fewer than 20 staff account for 97 percent of New Zealand businesses. They employ 43 percent of the nation’s work force and produce 39 percent of all goods and services[1]. It’s about time they had a magazine that is relevant to them,” he says. “Besides, it’s nearly every New Zealander’s dream to run their own successful business and we want IE to encourage and inspire them to do so.”

IE has already received strong backing from major SME and entrepreneurial players including the New Zealand Venture Capital Association, Creative HQ and Hi-Growth.

Momentum Group Managing Director David Hows outlines IE’s planned trajectory. “Our goal for IE is to become the leading monthly business title by the time of our first audit in six months time. We will do this through a combination of retail sales and subscriptions. Discounted subscriptions are available for business groups and professional bodies throughout New Zealand.”

IE Magazine is the latest addition to the Momentum Group stable, joining top selling publications Kiwi Property Investor Magazine, KPI Commercial, and Her Business. Between these titles, Momentum currently publishes three out of the top five magazines in the business and investment sector in New Zealand.

Gez Johns took over editorship of KPI Magazine two years ago, in which time it has become the top selling monthly business magazine in New Zealand. Its successful offshoot KPI Commercial was launched recently and is already making its mark in this specialised market sector.

IE is available from over 700 outlets nationwide, including major bookstores, progressive supermarkets and has been circulated to some 2,100 CEOs and Managing Directors around New Zealand. IE is also distributed to networks featured in the magazine such as Creative HQ, Hi-Growth and the New Zealand Venture Capital Association.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>


Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news