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New Zealand chooses!

Media Release

New Zealand chooses!

Status confirmed as the most popular website within Travel - Destinations & Accommodation category

Auckland – 2 August 2005, ( ), New Zealand’s leading last-minute accommodation website, is proud to announce that it has ranked as the number one visited site in the ‘Travel –Destinations and Accommodation’ category according to leading Internet intelligence service Hitwise*.

The number one ranking is based on ‘user visits’ to the site for the quarter ending June 2005 measured against other New Zealand websites within the category, and has qualified for a Hitwise No.1 Award.

Tania Witheford, New Zealand Manager commented, “We are delighted to receive this third-party confirmation of our position in the New Zealand online travel industry in what is a highly competitive market. This announcement consolidates our positioning and correlates with our unprecedented growth in bookings, new users and product inventory we have experienced during the first half of 2005”.

“Time-poor Internet-savvy customers are demanding superior customer service, product diversity and price transparency. This recognition by Hitwise shows that is continually – and successfully –meeting customer demand, while’s brand recognition and quality of service continues to strengthen”.

Each day, Hitwise monitors how more than 25 million Internet users interact with over 500,000 websites across 160+ industries. Hitwise collects Internet usage information via a combination of ISP data partnerships. Each quarter Hitwise recognises the top 10 websites across each category it monitors.


*For more information about Hitwise go to

Founded in 2000, ( ) is New Zealand’s leading last-minute accommodation website and the global specialist in its field. Its easy-to-use booking engine offers travellers value for money by selling rooms at the last minute at competitive rates.’s portfolio includes over 6000 hotels, motels, serviced apartments, resorts, guesthouses and bed & breakfasts worldwide.’s office is located in Auckland and its properties can be booked online or through its Customer Service Centre, which provides superior and personable assistance 24 hours a day, 7 days a week, from its Australian headquarters. International offices of are based in Canada, Singapore and the United Kingdom.

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