Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Marketing Demon Marketer Of The Year

Marketing Demon Runs Away With Marketer Of The Year Award

Callum Davies, Hell Pizza’s Marketing Demon, took away top honours being named Marketer of the Year at the Marketing Awards last Thursday night.

Davies beat out some very stiff competition including the Vice President of Marketing for McDonalds and the Marketing Director for Griffins. With a miniscule marketing budget (relative to market norms and his competitors), it took the fresh, daring, and bold talents of Davies to lead Hell Pizza to the phenomenal success and growth the company has experienced recently.

Graham Medcalf, editor of Marketing Magazine, stated that “the branding which may, to some observers, appear as chaos, was seen (by the judges) to be underpinned with a strong, disciplined strategy and a remarkable customer sensitivity. The founder of Hell Pizza has created a marketing assault that is so different and so edgy, that in the face of some extremely strong competition the judges were compelled to vote Davies the winner”.

“Callum” the judges said, “has gone out and taken a big risk in breaking into a highly competitive market. In doing so he has managed to achieve distinctiveness and a differentiation for Hell, which he has been able to manage and develop”.

Davies has never been one to play by the rules. This refusal to conform to industry norms in any way has seen Hell Pizza grow from one store in 1996 (opened by Davies at 18) to 38 stores today. He is incredibly passionate about what he does, and takes providing “damn fine food” very seriously.

Medcalf went on to state that “Davies’ vision for Hell Pizza and his ability to communicate and develop a personality for the brand are turning the company into a marketing success story”. This is an innovative, creative and resourceful Marketing Demon who will be ensuring we all see (and taste!) a lot more of Hell Pizza in the near future.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Onetai Station: Overseas Investment Office Puts Ceol & Muir On Notice

The Overseas Investment Office (OIO) has issued a formal warning to Ceol & Muir and its owners, Argentinian brothers Rafael and Federico Grozovsky, for failing to provide complete and accurate information when they applied to buy Onetai Station in 2013. More>>


Tomorrow, The UN: Feds President Takes Reins At World Farming Body

Federated Farmers president Dr William Rolleston has been appointed acting president of the World Farmers’ Organisation (WFO) at a meeting in Geneva overnight. More>>


I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>


Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news