Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Airport Develops Growth Market Position


Airport Develops Growth Market Position

Christchurch International Airport Limited (CIAL) has successfully secured the New Zealand base of operations for fast growing Qantas owned airline Jetstar and reinforced CIAL’s position as the leader in developing the value based air travel market to New Zealand

CIAL’s chief executive, George Bellew, said the airport company had developed strategies to build a profitable route in the short haul leisure market through the Value Based Airline (VBA) model.

“Building inbound tourism to the South Island is essential to growth in our business and the region, the development of value based operations from Jetstar at Christchurch will ensure we tap into the growth opportunities out of Australia” Mr Bellew said.

“We anticipate Jetstar will add 14% more capacity to Qantas operations, add employment in the region and give South Island travellers even more travel opportunities at lower fares. This will provide employment, trade and tourism opportunities – worth over $50 million to the South Island.”

The Christchurch VBA success in capturing the Australian market to the region can be seen in CIAL’s results which show Australian arrivals at Christchurch Airport to the year ended Jun 05 grew to 233,000 almost 50% higher than they were two years ago.

Glenn Wedlock, CIAL’s marketing manager believes that Jetstar Airlines offers the region more growth out of Australia.

“Over 2 million Australians travel overseas for holidays each year and New Zealand receives just 16% of that market at 340,000 so the potential is enormous. The Jetstar product with lower fares, greater access and a powerful brand gives our region more opportunity to tap into that holiday market”

Mr Wedlock also said the challenge for the tourism industry was to support the development of air services with further promotion of the region and products that matched the variety of Australian holiday travellers.

“With $99 fares, increased flights and wider market distribution we are converting a lot more interested travellers but with other destinations strongly promoting in Australia April and May saw New Zealand lose market share of holiday travellers.”

“We need to excite more people about our destination. Jetstar and CIAL are planning a multimillion dollar campaign in Australia that will be focused on the selling the destination. However this is a great opportunity for New Zealand tourism and in particular South Island Inc.”

Mr Wedlock added that the Australian holiday market is well aligned with interactive traveller models used by Tourism New Zealand.

“The average spend per day of an Australian traveller is $144 per day only behind the USA ($174 per day) and Japan ($169 per day) and Australian Holiday travellers actually spend $162 per day.”

“Over 69 percent of Australians are repeat visitors and they are among the highest independent travellers so they will explore more of New Zealand. They tend to stay a shorter time but they love what we have to offer with 94% intending to return”

“The new airline models are attracting new Australian markets but if they keep coming back and doing more, more often they are potentially one of our best markets.”

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

ScoopPro: Helping The Education Sector Get More Out Of Scoop

The ScoopPro professional license includes a suite of useful information tools for professional users of Scoop including some specifically for those in the education sector to make your Scoop experience better. More>>

Big Tax Bill Due: Destiny Church Charities Deregistered

The independent Charities Registration Board has decided to remove Destiny International Trust and Te Hahi o Nga Matamua Holdings Limited from the Charities Register on 20 December 2017 because of the charities’ persistent failure to meet their annual return obligations. More>>

57 Million Users' Data: Uber Breach "Utterly Preventatable"

Cybersecurity leader Centrify says the Uber data breach of 57 million customer and driver records - which the ride-hailing company hid for more than a year - was “utterly preventable”. More>>

Scoop 3.0: How You Can Help Scoop’s Evolution

We have big plans for 2018 as we look to expand our public interest journalism coverage, upgrade our publishing infrastructure and offer even more valuable business tools to commercial users of Scoop. More>>

Having A Cow? Dairy Product Prices Slide For Fourth Straight Auction

Dairy product prices fell at the Global Dairy Trade auction, retreating for the fourth straight auction amid signs of increased production... Whole milk powder fell 2.7 percent to US$2,778 a tonne. More>>

ALSO:

Statistics: Butter At Record $5.67/Block; High Vegetable Prices

Rising dairy prices have pushed food prices up 2.7 percent in the year to October 2017, Stats NZ said today. This followed a 3.0 percent increase in the year to September 2017. More>>

ALSO:

Science: New Research Finds Herbicides Cause Antibiotic Resistance

New University of Canterbury research confirms that the active ingredients of the commonly used herbicides, RoundUp, Kamba and 2,4-D (glyphosate, dicamba and 2,4-D, respectively), each alone cause antibiotic resistance at concentrations well below label application rates. More>>

ALSO: