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Notebook: Celebrity-Free Zone

MEDIA RELEASE Friday 12 August 2005

For immediate release

Notebook: Celebrity-Free Zone

FPC Magazines releases a brand new title in August which will shake up the consumer magazine sector with a bold new format, and stand out amidst a plethora of women’s titles, based on its firm policy of remaining celebrity and gossip free!

“In an industry thick with projections and promises, we believe Notebook: squarely delivers with a fresh format and an inspiring, practical philosophy that will make a genuine difference”, said Michael McHugh, CEO, FPC Magazines.

“Notebook: is designed to inspire and motivate above and beyond most magazines which are steeped in little more than celebrity voyeurism”, McHugh added.

Further stressing the point, editor, Liz Parker, stated that Notebook: is and will remain firmly “celebrity free”.

Liz Parker was previously the editor of New Zealand’s top women’s lifestyle title, Next magazine.

The first and most distinctive new feature of Notebook: is its format. Five separate sections - divided by ‘tab’ pages - are devoted to a wide variety of aspects which make up the lives of women today. Printed on quality, user-friendly stock, Notebook: has a back-to-basics approach to living.

- Calendar. The first section in each issue of Notebook: contains a full month of ideas for living. Some functional, some thought-provoking, others creative or even self indulgent, but all achievable.

- You. These pages reflect many of the dimensions of a woman’s life – beauty, fashion, fitness, health, romance, spirituality, self improvement and finance.

- Food. From the quick and easy to the special occasion. Step-by-step, with short cut solutions and helpful hints to make it an ideal bible for a novice cook.

- Home & Garden. Filled with useful advice designed to maximise the value of homes and gardens, and the quality of life spent in them. Interior decoration tips, guidelines and energy-efficient solutions, affordable makeovers and so on.

- Community. This is about ordinary people doing extraordinary things. It shows how women can play a greater role in their own community while exploring the very nature of friendships and the relationships that motivate us.

“Notebook: has soul. It helps connect women with one another and with what matters most in their lives – family, friends and communities. Our readers are educated and curious about the world. We believe age is an attitude – Notebook: will attract like-minded women of all ages, although our target is women 30 plus”, said editor, Liz Parker.

The development of Notebook: followed extensive research. “The response to both the magazine mock up and the overall concept was overwhelmingly positive, indeed more so than any other magazine previously examined by Blue Moon”, said Claire Duffy, partner, Blue Moon Research & Planning.

A dedicated website will provide 24/7 access to the brand, promoting dialogue, as well as allowing readers a platform for interaction and feedback on a daily basis.

“In this digital age, we believe Notebook: online can be used to foster community spirit and create bridges between communities, neighbourhoods, families and friends”, added Parker.

Notebook will hit the stands on Monday 15 August 2005.


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