Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Fashion Forces And Famous Unite For Good Cause

17 August 2005

Fashion Forces And Famous Faces Unite To Prevent Violence In The Home

EziBuy supported by a star studded line-up launches a major campaign.
EziBuy, New Zealand's favourite catalogue company is proud to announce the launch of one of the largest fashion charity initiatives in the southern hemisphere.

A specially commissioned range of sleepwear, to be known as Handle with Care is being launched in Auckland at Government House tonight (17 August, 2005) featuring a cross section of famous New Zealand women dressed in the garments.

The joint venture is an alliance between EziBuy and one of New Zealand's favourite and most successful international fashion designers Trelise Cooper. Proceeds from the sale and promotion of the range will be donated to the Handle with Care foundation in support of Preventing Violence in the Home, a charity that works to support at risk women and children in New Zealand. Governor General, Dame Silvia Cartwright is the patron of the charity and will host the launch event.

Famous faces from the worlds of TV, film, fashion and sport will launch the campaign by modelling the signature Handle with Care butterfly t-shirts. Television personality Lana Coc-Kroft, Oscar-nominated actress Keisha Castle-Hughes, world champion Silver Fern, Temepara George and fashion designer Sally Ridge will be joined by George's daughter Justine and Ridge's daughter Jaime to showcase the diversity of the range of nightgowns and pyjamas.

As Australasia's largest apparel and home catalogue company, EziBuy will use its database of over a million customers, five retail stores and on-line shopping service to drive the campaign.

Trelise Cooper has donated her time and skill to creating a range of pyjamas and sleep wear for the catalogue giant. Over a 12 month period Trelise will design a total of four collections for EziBuy, who will market and sell the range here and across the Tasman.

Managing Director of EziBuy Gary Rohloff says the three way partnership is a perfect fit for all the parties involved.

The charity connection is an opportunity for EziBuy to promote its concerns about the safety of New Zealanders. "Domestic Violence is an issue that affects New Zealanders from all walks of life and EziBuy is committed to helping New Zealanders feel safe and secure in their own homes. The opportunity to work with one of our most talked-about and successful designers, Trelise Cooper was an easy decision for the company and it's fantastic to be able to offer her distinctive style as a surprise addition in our catalogue."

Averaged out across the collection, approximately $15 per garment sold will be donated to the Handle With Care campaign.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Mycoplasma Bovis: More Properties Positive

One of the latest infected properties is in the Hastings district, the other three are within a farming enterprise in Winton. The suspect property is near Ashburton. More>>


Manawatū Gorge Alternative: More Work Needed To Choose Route

“We are currently working closely and in partnership with local councils and other stakeholders to make the right long-term decision. It’s vital we have strong support on the new route as it will represent a very significant long-term investment and it will need to serve the region and the country for decades to come.” More>>


RBNZ: Super Fund Chief To Be New Reserve Bank Governor

Adrian Orr has been appointed as Reserve Bank Governor effective from 27 March 2018, Finance Minister Grant Robertson says. More>>


ScoopPro: Helping PR Professionals Get More Out Of Scoop has been a fixture of New Zealand’s news and Public Relations infrastructure for over 18 years. However, without the financial assistance of those using Scoop in a professional context in key sectors such as Public Relations and media, Scoop will not be able to continue this service... More>>

Insurance: 2017 Worst Year On Record For Weather-Related Losses

The Insurance Council of New Zealand (ICNZ) announced today that 2017 has been the most expensive year on record for weather-related losses, with a total insured-losses value of more than $242 million. More>>