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Emirates' Online Bookings On Solid Growth Path

See following release issued for Emirates Airline:

Media Release
22 August 2005

Emirates' Online Bookings On Solid Growth Path

Emirates' online bookings have soared impressively in the first four months of its current financial year, with New Zealand among the markets showing growth.

Across the airline's network in April, passengers travelling with online bookings increased by 195 per cent, in May by 230 per cent, in June by 225 per cent and in July by 154 per cent compared to the same months last year.

Reflecting the global reach of the airline, the top 10 countries for online bookings during this period included the UAE, Saudi Arabia, Kuwait, UK, Germany; Australia, New Zealand, Thailand, USA and South Africa.

Ghaith Al Ghaith, Emirates' Executive Vice President Commercial Operations Worldwide, said: "Over the past few years, Emirates has invested significantly in its online booking engine to make it dynamic, fully secure, faster and more user-friendly. Coupled with e-ticketing in over 80 per cent of our network, we were positive about the success of our online booking feature.

"Having said this, our valued travel agents and partners still account for the bulk of our total bookings. Last year, we launched websites in key markets, designed specifically to assist our travel agents to sell Emirates' products and services."

An agents' site will be introduced soon in New Zealand.

Emirates has been offering online booking facilities for several years now and the booking site is available in English, French, German, Italian and Russian, with Arabic set to come on board shortly.

Emirates' website is comprehensive, and bookings can be made for flights departing between six hours to 11 months, making it highly flexible.

From customers can seamlessly log onto other Emirates Group websites such as and, offering them a range of information and deals on exclusive holidays and frequent flyer programme respectively.


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