Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Fairfax Publications - Readership Results

Media Release

Fairfax Publications - Readership Results
12 Months To June 2005

The latest readership results released by Nielsen Media Research have shown pleasing results from Fairfax New Zealand’s stable of newspapers and magazines.

According to these results, in a typical week Fairfax newspapers reach approximately 2.6 million or three quarters of all New Zealanders 10yrs+ nationally. This represents the same high level of reach achieved in the same time period the previous year.

The Sunday Star-Times remains New Zealand’s most read newspaper based on average issue readership of 666,000 people 10 yrs+, while its sister publication Sunday News remains New Zealand’s favourite tabloid and third highest read newspaper based on average issue readership of 462,000 people 10yrs+. This is well over 100,000 more readers than APN’s Sunday tabloid result, which is based on Jan-Jun 2005.

Despite the introduction of a competitor in the Auckland Sunday newspaper market late last year, Fairfax Sundays have only experienced a marginal decrease of 13,000 or 2.5% year on year within Auckland. In fact Sunday Star Times’ Auckland readership for all people 15yrs+ is unchanged at 232,000.

Also in Auckland, Fairfax Suburban Newspapers have confirmed their number one position with a combined weekly reach of 723,000 Aucklanders 10yrs+, several hundred thousand readers ahead of APN’s Aucklander titles.

Joan Withers, CEO of Fairfax New Zealand said Fairfax continues to demonstrate strong local market penetration through New Zealand’s other major centres.

“It has been Fairfax’s strategy to get closer to the communities it serves through a combination of metropolitan dailies and community newspapers, and so our strong performance at this level is pleasing.”

The Dominion Post and Central Community Newspapers reach a combined 81.4% of all Wellingtonians, The Press together with the Christchurch Mail have a combined penetration of 71.2% within Christchurch while The Waikato Times and Hamilton Press reach 74.4% of all people within Hamilton on a typical day. Within these centres Fairfax Metropolitan Dailies are read by an average of 75.6% of all people 15yrs+ each week.
Nationally the Waikato Times continues to grow with an average issue readership of 99,000, confirming the paper’s position as the country’s fourth most read metropolitan daily newspaper. The Dominion Post remains New Zealand’s central regions’ most read newspaper with 237,000 readers each day and 409,000 each week. The Press demonstrates the loyalty of its reader base, by continuing to dominate the South Island with 223,000 daily readers, all people 15 yrs+.

Readership results from Fairfax’s magazine division show that Fairfax lifestyle titles are holding their own in a very active magazine market with the multi award winning Cuisine & NZ House and Garden, together with Sunday magazine all cementing their market leader status within their respective categories. TV Guide remains New Zealand’s number one weekly TV listing title. A move to 100% gloss paper has been well accepted by both readers and advertisers.

Fairfax Specialist titles also show their market leadership with Boating, Fishing, Fish and Game, NZ Trucking and Growing Today all maintaining market leader positions.

Nielsen Media Research National Readership Survey July 2004 -June 2005
Nielsen Media Research National Readership Survey January-June 2005


© Scoop Media

Business Headlines | Sci-Tech Headlines


Onetai Station: Overseas Investment Office Puts Ceol & Muir On Notice

The Overseas Investment Office (OIO) has issued a formal warning to Ceol & Muir and its owners, Argentinian brothers Rafael and Federico Grozovsky, for failing to provide complete and accurate information when they applied to buy Onetai Station in 2013. More>>


Tomorrow, The UN: Feds President Takes Reins At World Farming Body

Federated Farmers president Dr William Rolleston has been appointed acting president of the World Farmers’ Organisation (WFO) at a meeting in Geneva overnight. More>>


I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>


Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news