Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


How Newspapers Helped Business Fly For Go Holidays

22 August 2005

How Newspapers Helped Business Fly For Go Holidays

The NAB’s latest case study on the power of press has just been released. This case study focuses on newspaper as a cost effective medium in reaching a large target market quickly and frequently; a strategy used by Go Holidays to promote their inclusive packages.

By developing a press specific campaign designed to build brand awareness of their “No Hidden Cost” policy, Go Holidays was able to significantly increase sales and market share for itself and campaign partners to select destinations. Results over the duration of the campaign included:

- Emirates the investing airline partner secured approximately 85% of the market share

- Total number of passengers generated grew by approximately 200%, compared to the same time last year

- A substantial increase of 30% in the sale of sightseeing products

- Go Holidays quote to booking ratio increased from 35% to 43% Newspapers are a highly effective media choice for advertising and the NAB’s Case Study Programme is proving it through evidence of delivery. The more information we receive on how we deliver for your brand, the better we can develop and service the industry.

Accountability is a high priority and the NAB wants to provide good, useful guidelines that demonstrate how newspaper advertising works.

By exposing great work, the NAB also draws attention to those agencies and advertisers who have a good understanding of the use of media. The NAB believes these companies deserve public recognition.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Media Mega Merger: StuffMe Hearing Argues Over Moveable Feast

New Zealand's two largest news publishers are appealing against the Commerce Commission's rejection of the proposal to merge their operations. More>>


Approval: Northern Corridor Decision Released

The approval gives the green light to construction of the last link of Auckland’s Western Ring Route, providing an alternative route from South Auckland to the North Shore. More>>


Crown Accounts: $4.1 Billion Surplus

The New Zealand Government has achieved its third fiscal surplus in a row with the Crown accounts for the year ended 30 June 2017 showing an OBEGAL surplus of $4.1 billion, $2.2 billion stronger than last year, Finance Minister Steven Joyce says. More>>


Mycoplasma Bovis: One New Property Tests Positive

The newly identified property... was already under a Restricted Place notice under the Biosecurity Act. More>>

Accounting Scandal: Suspension Of Fuji Xerox From All-Of-Government Contract

General Manager of New Zealand Government Procurement John Ivil says, “FXNZ has been formally suspended from the Print Technology and Associated Services (PTAS) contract and terminated from the Office Supplies contract.” More>>