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Prime Time Triumph For Holmes

Wednesday 31 August

Prime Time Triumph For Holmes

Last night's election special, Holmes: At Home with Clark and Brash was a record performance for Prime Television. In exclusive at-home interviews with the two prospective Prime Ministers and their partners, Paul Holmes delivered the network its highest ever ratings for its Tuesday documentary franchise.

Audience numbers peaked at 220,000 and averaged 198,000 across the hour, gaining Prime an average channel share of 13% in the 8:30pm time slot (AP 5+).

The Holmes special performed exceptionally well in the Auckland Urban region. Prime achieved an average channel share of 18% ahead of TV1's 10%.

Prime's Chief Executive, Chris Taylor said 'Last night Paul Holmes delivered a quality hour of topical entertainment to New Zealanders and it translated into a ratings success for the network. We are delighted with the results and are encouraged by the substantial amount of positive feedback received overnight.'

Work continues on the development of Paul's regular one-hour program, which will commence on Prime in late September.


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