Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

First Scoured Wool Brand for China

NEWS RELEASE - 19 September 2005

Exporter Launches First Scoured Wool Brand for China

A New Zealand scoured wool brand will be marketed in China for the first time – a move designed to increase share for New Zealand scoured wool in the rapidly growing China market.

New Zealand’s largest wool exporter, New Zealand Wool Services International Limited, launched the Purelana brand of scoured wool at the annual Nanjing Wool Market conference in China today.

Managing director of New Zealand Wool Services Michael Dwyer says the new brand takes advantage of the company’s capacity to anticipate and deliver to specific customer requirements in an expanding market.

“China takes 65 per cent of the Australian wool clip but only 19 per cent of New Zealand wool. With the shift of manufacturers from Western Europe to China in search of lower labour inputs, this is set to increase for both countries – but particularly for New Zealand. It would also be advantageous to increase the New Zealand share of wool imported to China, which currently stands at 13 per cent. Development of the Purelana brand is designed to capitalise on this fast growing market, especially as Chinese manufacturers become more quality conscious.

“Our technology now enables us to offer a comprehensive package, leaving the trader mentality in the distant past. Manufacturers need absolute compliance, consistency and repeatability in their purchases, and they need the right wool for the job. Purelana identifies our scoured wool as meeting all these requirements.

“All our scoured wool marketed to China will be covered by the Purelana brand. Purelana incorporates quality assurance, signifying the wool is 100 per cent New Zealand sourced and guaranteeing that it is scoured to the company’s strict environmental standards.

“Use of top quality raw material and superior scouring processes ensure high consistency in colour, strength and purity, which greatly improves the capacity for Purelana to take dye relative to other wools. We have carefully studied our customers’ buying patterns, and will offer a range of wool types specifically to meet the industrial demands of, for example, tufted carpets or axminster carpets. Every Purelana shipment will be covered by an extensive warranty, and include a detailed testing certificate, incorporating length and colour measurements,” said Mr Dwyer.

Purelana wool will be produced exclusively at either of the two state of the art scours that are majority-owned by New Zealand Wool Services International Limited – at Kaputone north of Christchurch and Whakatu in Hawkes Bay.

“Our scouring quality, efficiency, and environmental compliance are arguably the best in the world and the fact we have two scours gives considerable economy of scale. It makes sense for buyers to purchase scoured wool from us, rather than greasy, unscoured wool, which has fewer guarantees and less specifications,” said Mr Dwyer.

Purelana wool will carry distinctive red band packaging on every bale, and is approved by Wool Interiors to use the Wools of New Zealand brand.

ENDS

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

ScoopPro: Helping The Education Sector Get More Out Of Scoop

The ScoopPro professional license includes a suite of useful information tools for professional users of Scoop including some specifically for those in the education sector to make your Scoop experience better. More>>

Big Tax Bill Due: Destiny Church Charities Deregistered

The independent Charities Registration Board has decided to remove Destiny International Trust and Te Hahi o Nga Matamua Holdings Limited from the Charities Register on 20 December 2017 because of the charities’ persistent failure to meet their annual return obligations. More>>

57 Million Users' Data: Uber Breach "Utterly Preventatable"

Cybersecurity leader Centrify says the Uber data breach of 57 million customer and driver records - which the ride-hailing company hid for more than a year - was “utterly preventable”. More>>

Scoop 3.0: How You Can Help Scoop’s Evolution

We have big plans for 2018 as we look to expand our public interest journalism coverage, upgrade our publishing infrastructure and offer even more valuable business tools to commercial users of Scoop. More>>

Having A Cow? Dairy Product Prices Slide For Fourth Straight Auction

Dairy product prices fell at the Global Dairy Trade auction, retreating for the fourth straight auction amid signs of increased production... Whole milk powder fell 2.7 percent to US$2,778 a tonne. More>>

ALSO:

Statistics: Butter At Record $5.67/Block; High Vegetable Prices

Rising dairy prices have pushed food prices up 2.7 percent in the year to October 2017, Stats NZ said today. This followed a 3.0 percent increase in the year to September 2017. More>>

ALSO:

Science: New Research Finds Herbicides Cause Antibiotic Resistance

New University of Canterbury research confirms that the active ingredients of the commonly used herbicides, RoundUp, Kamba and 2,4-D (glyphosate, dicamba and 2,4-D, respectively), each alone cause antibiotic resistance at concentrations well below label application rates. More>>

ALSO:

 
 
 
 
 
 
 
 
  • Bill Bennett on Tech