Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

New ad demonstrates impact of speed


New ad demonstrates impact of speed

Over a third of fatal road crashes are caused by excessive speed, and the latest instalment of New Zealand’s road safety advertising campaign demonstrates why speed kills.

If you crash while driving at 125 km/h the impact on your body is the same as falling from the ninth floor of a building.

When a car crashes at excessive speed, it’s not the speed that kills; it is the sudden stop. On impact, a person’s internal organs are still moving at the same speed as before the crash. The damage sustained is similar to falling from a high rise building.

“The physics of speed are unarguable,” says Land Transport New Zealand Advertising Manager Rachel Prince.

“The faster you’re going, the less time and space you have to react in, and the more severe the injuries to yourself and others. Being a skilful driver does not make you immune to the laws of physics.”

Driving at excessive speed is still the number one killer on our roads. Speeding drivers cause over 150 deaths and 2,500 injuries each year.

Land Transport NZ and the Police are continuing to work together to reduce this toll, through education and enforcement.

The ad goes to air this Sunday (25 September).


© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Super Fund/Canada Bid v NZTA: Tow Preferred Bidders For Auckland Light Rail

The two preferred delivery partners for Auckland light rail have been chosen and a final decision on who will build this transformational infrastructure will be made early next year, Minister of Transport Phil Twyford announced. More>>

ALSO:

9.3 Percent: Gender Pay Gap Unchanged Since 2017

“While it has remained flat since 2017, the gender pay gap has been trending down since the series began in 1998, when it was 16.2 percent,” labour market statistics manager Scott Ussher said. More>>

ALSO:

Ex-KPEX: Stuff Pulls Pin On Media Companies' Joint Ad-Buying Business

A four-way automated advertising collaboration between the country's largest media companies is being wound up after one of the four - Australian-owned Stuff - pulled the pin on its involvement as part of a strategic review of its operations ... More>>

Bus-iness: Transdev To Acquire More Auckland And Wellington Operations

Transdev Australasia today announced that it has agreed terms to acquire two bus operations in Auckland and Wellington, reaching agreement with Souter Investments to purchase Howick and Eastern Buses and Mana Coach Services. More>>

ALSO: