Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Big Ratings Week For Prime

Big Ratings Week For Prime

Prime recorded its best performance of the year last week with a 6.1% share of all viewing 17:30 – 22:30.

The network’s top performing programme last week was the brilliant Top Gear with an average audience of 228,000 and a 13% channel share. (All People 5+)

Three-part Prime documentary, Windsor: The Queen’s Castle and Paul Holmes’ new weekly current affairs programme, Holmes, premiered strongly last week with average audiences of 202,000 (13% channel share) and 124,000 (8% channel share) respectively.

The network recently commissioned Nielsen Audience research to provide ongoing ratings relevant to all homes that can access Prime satisfactorily. For the first time, this has allowed Prime’s performance to be measured on a level playing field with the other free to air networks. The impressive results obtained to date, provide a positive outlook for the network as its penetration continues to grow. Ratings for the Auckland Urban region are especially significant, showing Prime delivering a 9% share of audience (17:30 – 22:30) against All People 5+ and Prime’s core demographic All People 25 – 54.

Another strong week looks imminent with last night’s record ratings. Prime delivered its best Sunday night of the year with a share of 8% for All People 5+.

With upcoming strong local programme launches for New Zealand’s Top 100 History Makers and Out of the Question, Prime looks set to finish the year strongly and realise the benefits of a maturing schedule.

© Scoop Media

Business Headlines | Sci-Tech Headlines


Half A Billion Accounts: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>


Half Full: Fonterra Raises Forecast Payout As Global Supply Shrinks

Fonterra Cooperative Group, the dairy processor which will announce annual earnings tomorrow, hiked its forecast payout to farmers by 50 cents per kilogram of milk solids as global supply continues to decline, helping prop up dairy prices. More>>



Meat Trade: Silver Fern Farms Gets Green Light For Shanghai Maling Deal

The government has given the green light for China's Shanghai Maling Aquarius to acquire half of Silver Fern Farms, New Zealand's biggest meat company, with ministers satisfied it will deliver "substantial and identifiable benefit". More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news