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Kiwi music mobile on Vodafone live! MusicStore

Media release
4 October, 2005

Kiwi music goes mobile on the Vodafone live! MusicStore with 3G

As our nation’s top artists prepare to walk the red carpet tomorrow at the Vodafone New Zealand Music Awards, Vodafone has secured a deal with leading New Zealand record company Festival Mushroom Records (FMR) which sees them take the spotlight on the mobile music stage.

The exclusive agreement with FMR will see the playlist of more than 300,000 tracks on the Vodafone live! MusicStore with 3G injected with a stronger kiwi flavour.

From October 24, customers will be able to download full music tracks from artists including Scribe, P-Money, The D4, Mint Chicks, Dimmer, Sola Rosa, The Phoenix Foundation, Nathan Haines, 48 May, Carly Binding, King Kapisi and Tha Feelstyle. The full FMR catalogue of around 2,000 tracks will be available before the end of November. It will be the first time these tracks will be available to purchase and download straight from your mobile to listen to again and again.

Sean O’Donnell, Proposition Manager Music for Vodafone NZ, says that Vodafone is stoked to be offering customers a broader range of music direct to their mobile.

“It’s only fitting that New Zealand’s largest mobile music store now represents the cream of New Zealand music. This is just one of the ways Vodafone tries to support our local music scene to make kiwi music accessible and widely available,” says Mr O’Donnell.

Jonathan Hughes, Marketing Manager of FMR says mobile music and the Vodafone live! MusicStore is a new vehicle available to New Zealand musicians to help promote themselves.

“The more opportunities we can give people to hear and love music the better, not just for our artists, but for the business at large. And with New Zealand music forming a large part of our own reason for being, we’re particularly thrilled to be able to work closely with our domestic roster and this exciting new channel,” says Mr Hughes.

The Vodafone live! MusicStore with 3G was launched in August 2005 and is the only music service that allows customers to download straight to their mobile –meaning customers don’t need to be near a computer or music shop to buy their favourite music.

FMR represents some of the best of New Zealand music across a wide range of music genres available on top labels such as kiwi icon Flying Nun Records, hip hop label Dirty records, and its namesake label Festival Mushroom Records. Favourite international artists such as Kylie Minogue are also brought to the deck with the signing.

To access and download from the Vodafone live! MusicStore, customers will need to have a Vodafone 3G mobile phone and must be in a Vodafone 3G coverage area. Each music track takes between one and three minutes to download and once completed each song can be listened to anytime, anywhere.


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