6 October 2005

Experience the power with Gillette Venus Vibrance at NZ Fashion Week

New Zealand Fashion Week sets the stage for the launch of the most technologically advanced razor for women, which delivers a new powered wet shaving experience for females who love all things glam!

An essential accessory for summer wardrobes, the sleek new Gillette Venus Vibrance will be revealed at New Zealand's biggest fashion event to help celebrate the country's vibrant fashion and beauty industry.

The Gillette Venus Vibrance will be launched with Venus Vibrance girls modelling a specially designed 'Venus Vibrance' dress by up-and-coming Kiwi designer Fiona Ralph as well as serving a unique "vibrant" cocktail in the Essentials Exhibition area.

The Venus Vibrance fuchsia handle is powered by a tiny motor, producing soothing vibrations which massage the skin and reduce the irritation of shaving, for a closer, more gentle experience.

Gillette Grooming Business Manager, Shawn Harvey, says the new Venus Vibrance is set to change the female shaving scene.

"The Venus Vibrance is designed with glamour in mind. The razor's advanced technology gives a premium shave with sleeker results for women wanting the best shave possible before they hit the town."

The combined action of the unique exfoliating and moisture glide strip provides more lubrication per shave than any other Gillette formulation and gently sweeps away dry skin, then moisturises, to reveal radiant soft skin. Powered with a Duracell AAA battery, the gentle vibrations of the Venus Vibrance reduce the number of strokes needed for shaving, providing comfort and less irritation to women who shave daily during the summer season.

With a new ergonomic handle the Venus Vibrance has been designed for greater control and comes with a new vibrant wall-mountable compact to feature in the most stylish of bathrooms.

This revolutionary new razor is being launched alongside a new Gillette shaving gel for women, Satin Care Skin Soothing Gel. The gel comes fragrance free and complements the actions of the Venus Vibrance razor, at the same time helping nourish and sooth sensitive skin with its active ingredients, Shea Butter and Vitamin E.

Gillette Venus Vibrance (RRP$16.99) and Satin Care Skin Soothing Gel (RRP$7.49) are available nationwide wherever Gillette products are sold including leading pharmacies and supermarkets.

ENDS