Scoop has an Ethical Paywall
Which websites in NZ reach household shoppers?
Which websites in New Zealand reach household shoppers?
The demographic information available within Nielsen//NetRatings’ Market Intelligence is a valuable tool for marketers to use for effectively targeting tightly defined audiences online. Within Market Intelligence, website audiences can be evaluated on a number of key aspects, such as age, gender, household income and region, along with activities online and purchasing behaviour.
Below is a ranking of the New Zealand websites in Market Intelligence which attract a large proportion of people who are household shoppers (either the main household shopper or who share responsibility for household shopping) as a percentage of their total audience. In other words, the graphic shows that 85% of the visitors to the New Zealand Woman’s Weekly website (www.nzww.co.nz) are household shoppers.
ENDS
University of Canterbury: $1.35 Million Grant To Study Lion-like Jumping Spiders
Federated Farmers: Government Ends War On Farming
University of Auckland: NZ Researchers Drive Work On International AI Framework
Woolworths: Rolling Out Team Safety Cameras To All Stores As Critical Tool For De-escalating Conflict 
Consumer NZ: Environmentally Conscious Shoppers At Risk Of Being Greenwashed
Hugh Grant: Facing The Future - The Use Of Biometric Tech
