Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Lion Red - Rocking Through Summer

16 October 2005

Lion Red - Rocking Through Summer

The Big Day Out will have a new flavour in 2006 with Lion Red taking over as the "official beer" of the event for the first time ever!

"Lion Red is synonymous with partying and good times, making it the perfect match for this high-energy occasion that brings out thousands of music fans every year," says Lion Red Marketing Manager, Danny Phillips.

Big Day Out fans will be able to enjoy a cold Lion Red to the sounds of rock icons The White Stripes and Scottish new age rockers Franz Ferdinand, not to mention the many top local artists and other great international acts playing at the 2006 gig.

Big Day Out Auckland Promoter, Campbell Smith said, "We are very pleased to have Lion Red on board for the Big Day Out, it's a great beer, a great brand and a perfect fit for our event."

This is the first time Lion Red has been a sponsor of the Big Day Out, and they plan to go ALL OUT for the 2006 event.

They are introducing new and exciting Lion Red service areas where punters can have a beer and chill in between acts, as well as hosting some fantastic activities guaranteed to entertain crowds and add to the great party atmosphere.

To tie in with the Big Day Out sponsorship, Lion Red has launched their massive "Amp it Up" Summer Music Supplies on pack promotion.

There are heaps of great music prizes to be won, including scanner radios, Philips MP3 Stereos, Music Vouchers and Oakley Thump MP3 sunglasses, as well as a trip for you and 4 mates to go backstage at the Big Day Out. Check out for more details.

You can also get in the draw to win tickets to the Big Day Out when you purchase Lion Red at selected bars throughout the country.

This summer Lion Red is all about really amping up the parties, so here's to an endless summer and the best Big Day Out yet!!


© Scoop Media

Business Headlines | Sci-Tech Headlines


Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>


Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news