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Ferrari Targets Australia And New Zealand

Ferrari Targets Australia And New Zealand

Ferrari has underlined the importance of Australia, New Zealand and the Asia-Pacific to its future with the announcement at the Tokyo Motor Show that it has created a sales unit specifically to target its fastest growing region.

Amedeo Felisa, Ferrari's Vice General Manager and Ferrari GT General Manager, explained that Ferrari sales in the region are expected to dramatically increase in the next decade and, therefore, the region will become more and more important in meeting Ferrari's strategic goals.

In 2004 Ferrari sold 660 cars in the region or 13 per cent of Ferrari's global sales. In the same period Ferrari sold 42 cars in China, a figure that has nearly been tripled already this year.

In addition to Australia, New Zealand and China, the new Ferrari sales unit will include in its area of responsibility Japan, Hong Kong, Korea, Singapore, Malaysia, Indonesia, Thailand, The Philippines, Taiwan and Brunei.

The dynamic growth in this region has been confirmed by the fact that in the first two weeks of October alone Ferrari has opened new dealerships in Sydney, Hong Kong, Seoul and Tokyo, as well as in the Chinese cities of Guangzhou, Chengdu, Xiamen and Beijing.

The new Ferrari Sales Unit will be managed by Mario Micheli who, as Ferrari Sales and Marketing Director, led Ferrari into China. Mirko Bordiga will now manage the Chinese market and the Ferrari office in Shanghai will be expanded to facilitate its new regional responsibilities.


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