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The Hyperfactory double finalists at Adtech Awards

The Hyperfactory double finalists at the 2005 Adtech awards in US

The Hyperfactory has bettered its 2004 success at the US based AdTech awards with two campaigns shortlisted for honours at this years event. New Zealand based campaign Coke Play joins the Hong Kong based initiative supporting the adidas Real Madrid Tour in the Best Use of Wireless category. The third campaign to be shortlisted in the category was a wireless promotion for Masterfoods brand Starburst. The AdTech awards recognise the best interactive media and marketing campaigns from around the world. Other finalists in the 22 categories include campaigns for Halo 2, LucasArts: Episode III: Revenge of the Sith, Dulux and Nike.

Geoffrey Handley, director of sales and marketing for The Hyperfactory was delighted to hear the news, "This is a great achievement for our company, particularly coming on the back of our success of last year. It shows that we are consistently producing ground-breaking campaigns that are level with the best the US has to offer".

He adds, "we are especially pleased that the 3G campaign we developed for the adidas Real Madrid Tour of Hong Kong has been recognised. The advanced telecommunications technology in the Asia Pacific region makes it the ideal environment for us to develop innovative campaigns".

About The Hyperfactory

The Hyperfactory was founded in New Zealand in 2000 and now has offices in China (Hong Kong and Shanghai), India and New Zealand, with a network of operations spanning the Asia Pacific region. In addition to ranking in the top 50 Fastest Growing Companies in the 2004 Deloitte Asia Pacific Fast 500, The Hyperfactory has received a number of prestigious international accolades, including finalist at the 2004 AD:TECH Awards, New York and 2004 Global Messaging Awards, London, and finalist at the 2003 & 2002 GSM Global Awards, Cannes.

The Hyperfactory continues to pioneer the production of world class interactive mobile marketing and business initiatives which promote connectivity between people and brands. By embracing new telecommunication technology, The Hyperfactory enhances the interactive mobile media experience for consumers across Asia Pacific markets including Hong Kong, China, Thailand, Malaysia, New Zealand, and the South Pacific.

Providing strategic counsel at every stage of the campaign, from conceptual ideas to execution; The Hyperfactory works in close partnership with all major global agency partners such as Saatchi & Saatchi, FCB, Ogilvy and WPP. Its clients include Vodafone, L'Oreal, Coca-Cola, Adidas, Sony Playstation, Burger King, Subway Sandwiches, McDonalds, Unilever, and GlaxoSmithKline.


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