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Littlies Pregnancy Guide Magazine launches

Littlies Pregnancy Guide Magazine launches

Littlies, the name New Zealand parents and caregivers have grown to trust for the best practical parenting information and advice, is now reaching parents-to-be with the launch of Littlies Pregnancy Guide magazine.

The special edition 108-page glossy magazine is packed with quality and easy-to-read practical information for expecting parents through every stage of pregnancy, labour and birth. With a number of leading New Zealand health experts and professionals contributing, the local flavour ensures Littlies Pregnancy Guide is uniquely relevant for New Zealand parents.

“Since Littlies Parenting Magazine, which targets families with children aged 0-5 years, was successfully launched in 2003, we have been asked time and time again by our readers why Littlies wasn’t around when they were pregnant,” says Littlies Publisher, Lesley Williamson. “So two and a half years later, here we are!”

She says that with close to 60,000 births in New Zealand each year, there was a huge gap in the market for a really practical and commonsense pregnancy and birth guide for New Zealand parents.

“Littlies Parenting Magazine and website (www.littlies.co.nz) are now recognised for their unique parent-reaching ability,” said Lesley Williamson, “So we’ve taken that and really focused on the practical things that will help parents-to-be. There is lots of friendly advice and tips, especially from second-time parents on key things they wished they had known during their first pregnancies, and full-page photographs and illustrations all to help anxious parents-to-be to really relax and enjoy their pregnancy journey.”

Littlies Pregnancy and Birth Guide is on sale 1 November 2005 and can be purchased at all leading New Zealand retail magazine outlets or online at www.littlies.co.nz from 1 November 2005. RRP $9.95 including GST.

ENDS

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