Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Publicis Dialog strikes gold at US Echo Awards

26 Oct 2005

Publicis Dialog strikes gold at US Echo Awards

New Zealand direct and interactive agency Publicis Dialog has won Gold at the prestigious International Echo Awards, in the United States.

The gold award has been awarded for the agency’s Purina ONE 30 Day Challenge campaign.

Scott May, Head of the Echo Committee described the campaign as "highly sophisticated (and) brilliantly executed … a very high benchmark for integration of conventional and digital media."

Purina ONE was also runner-up for the Platinum Echo Award for “Best In Show” at the Atlanta awards. The result was a split decision with the final judging going the way of a campaign from Ireland for Guinness.

Publicis Dialog General Manager Simon Morgan says the agency is delighted by the outcome.

“We’re hugely proud to have achieved a result of this calibre,” he says.

“The international recognition is a direct reflection of the effort we’ve made to develop multi-channel marketing campaigns that really engage consumers.

“To win a gold Echo is awesome, but to achieve the number two direct marketing campaign globally is great recognition for the team involved.”

Publicis Dialog has also been invited to present a case-study of their winning entry at the concurrent DMA conference.

The US DMA Conference is an annual event, this year attracting over 11,000 delegates from all over the world to a huge trade-show, presentations and the main event - the Echo Awards with well over 1000 attendees.


© Scoop Media

Business Headlines | Sci-Tech Headlines


I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>


Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>


Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news