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Interislander welcomes international arrivals

Media Release
17/11/05

Interislander welcomes international arrivals

Thousands of Kiwis and international visitors to New Zealand are now being welcomed by Interislander as they arrive at Auckland International Airport.

New Zealand’s largest Cook Strait ferry operator has an advertising billboard campaign showcasing its ferries and Marlborough Sounds scenery. Two billboards have been positioned immediately before the customs area in the international terminal and as passengers leave customs and move into the public greeting area

Martin Weekes, General Manager Passenger Services and Hospitality for Interislander, says the new billboards provide an opportunity to promote its international marketing strategy. “Securing these billboard spaces means that we can now reach the millions of tourists and New Zealanders who arrive in the country each year and are able to promote Interislander as a destination within itself,” says Mr Weekes.

“The new billboard sites allow us to capture the majority of our target market and expose people to a genuine Kiwi experience,” Mr Weekes says.

“An increasing number of visitors are choosing to build their itinerary as they go and targeting this market is extremely difficult. However, given that all visitors have to go through customs, there’s no better place for Interislander to be showcased and reach so many people.”

Securing the billboard placement took several months of negotiation with Auckland Airport and with MAF. On seeing the specially developed billboards the two groups were convinced the advertising initiative would be a good idea.

More than 70 per cent of all international arrivals to New Zealand enter through Auckland International Airport. The billboards will be on display until the end of the year.

ENDS

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